About BRCG BRCG (Blue Ridge Consulting Group) is a consulting agency specializing in CRM and lifecycle marketing solutions. We partner with clients across industries—from high-growth startups to Fortune 100 brands—to design and execute strategies that drive meaningful revenue outcomes. Our work spans email, push notifications, SMS, and in-app messaging, with a focus on conversion, engagement, retention, and re-engagement. Our clients operate in sectors like ecommerce, gaming, fintech, social platforms, and more! About the Role We’re looking for a Director of Lifecycle Marketing to own CRM strategy and execution across a portfolio of client accounts. You’ll lead a team of Campaign Coordinators, Ops, and Creative contributors while serving as the senior point of contact for client stakeholders. You’ll drive strategic planning, oversee platform operations, and ensure CRM programs deliver measurable impact aligned to client business goals. This role is ideal for a strategic operator who can blend high-level planning with hands-on execution and leadership. Responsibilities: • Lead CRM Strategy & Roadmap: Define and oversee lifecycle strategies across onboarding, engagement, retention, winback, and monetization. Partner with senior client stakeholders on quarterly planning and prioritization. • Team Leadership: Manage, mentor, and develop a team of Campaign Coordinators and specialists, ensuring high-quality execution and professional growth. • Oversee Execution: Guide campaign calendars and ensure seamless coordination between internal teams to launch multi-channel lifecycle campaigns (email, push, SMS, in-app). • Platform Expertise: Act as the senior CRM platform authority for your clients—advising on segmentation, personalization, and campaign logic in Braze, Iterable, Klaviyo, and similar tools. • Performance Analysis: Monitor and report on key metrics, translating data into actionable insights that drive continuous improvement. • Client Partnership: Build and maintain strong executive-level relationships, lead strategic reviews, and present clear performance updates and recommendations. Qualifications: • Bachelor’s degree in Marketing or a related field • 5+ years in CRM, lifecycle marketing, or related disciplines (agency or consulting experience strongly preferred) • Deep experience across multiple CRM channels (email, push, SMS, in-app) • Expertise with platforms such as Braze, Iterable, or Klaviyo • Strong leadership and team management skills with experience mentoring and developing talent • Analytical mindset with a proven track record of using data to inform strategy • Excellent client-facing communication and presentation skills Compensation & Benefits • Competitive salary based on experience • Health and dental insurance • Flexible PTO • Remote work flexibility (2-3 days/week in Charlottesville office)