Job Location: Melville, NY or Boca Raton, FL (Must be able to reliably commute to one of these locations). Hybrid Work Schedule: In-office and remote workdays. Company Description: Sheer Science is dedicated to improving lives through innovative products that deliver real results seen and experienced by our customers. We identify and bring to market effective products backed by clinical studies, earning trust and confidence through their performance. Our culture emphasizes an open, honest environment where every employee's voice is valued, fostering a fun, collaborative atmosphere. We live our values of honesty, transparency, and commitment to excellence, ensuring every team member feels engaged and motivated. Role Description: The ideal candidate will be a strategic self-starter, customer-obsessed lifecycle & retention marketing leader. This is a high-impact role for a creative thinker who thrives at the intersection of analytics, storytelling, and customer experience. The Director of Lifecycle and Retention Marketing will spearhead our end-to-end lifecycle and CRM marketing efforts. This is both a strategic and hands-on role; you will be expected to make strategic decisions and promote innovative ideas while also providing significant day-to-day hand-on support. The person in this role will be responsible for developing the vision, roadmap, and performance strategy across all owned channels—email, SMS, onsite messaging, and emerging retention levers to increase engagement, conversion, retention, and lifetime value. We have a great customer base, and now we need you to maintain and develop retention by being their voice and ensuring that we are laser focused on making them happy. What you’ll do: • Build, execute and own the customer journey across email, SMS, and onsite touchpoints—from onboarding to retention to win-back, and set the strategic roadmap to drive customer engagement and LTV. • Partner cross-functionally with Product, CX, and IT to optimize subscription management experience and proactively address at-risk customer segments. • Build and manage customer lists and segments to grow the LTV of our customer base; Increase average-order-value and frequency of purchase. • Lead the creation, implementation, and expansion of our email and SMS triggered program and additional messaging channels such as direct mail, focusing on driving conversions/retention via a multi-touchpoint retargeting approach. • Design and launch loyalty programs and value-added initiatives that increase subscriber engagement and LTV. • Analyze and optimize by owning and developing advanced yet comprehensive customer reports detailing all key retention and growth marketing metrics & trends. • Establish clear testing and experimentation frameworks. Ensure a rapid pace of A/B or multivariate experiments to optimize key performance metrics; analyze findings, present recommendations, and scale as necessary. • Monitor deliverability, inbox placement, IP/domain health and reputation. • Document, define, and implement customer journeys, automation, and segmentation strategies through the analysis of customer behavior and purchase activity. • Define, monitor, and enforce, email/messaging best practices including CAN-SPAM, CASL, and TCPA compliance. What you’ll need: A proven track record of building and scaling lifecycle programs in high-growth DTC environments and are just as comfortable setting long-term strategy as you are rolling up your sleeves to execute, optimize, and dive deep into the details. You are excited by the challenge of owning retention and reactivation at scale and energized by testing and iterating to unlock growth. • Minimum of 7+ years of e-commerce experience - CRM and marketing automation or lifecycle/growth marketing. Product-based business experience preferred. Experience with DTC brands is a plus. • Have a comprehensive understanding of how brands retain customers, drive engagement, and increase LTV. Proven experience leading email/SMS campaigns from concept to execution. • Proven success building and scaling retention programs that drive incremental revenue and customer lifetime value. • Demonstrated success communicating complex strategies and outcomes with cross-functional teams and executive leadership, fostering alignment and driving organizational success. • Deep hands-on experience with email/SMS platforms and marketing automation tools (ideally SendGrid and Attentive). • Experience managing subscription programs or working closely on initiatives to improve subscriber retention and loyalty is preferred. • Analytical marketer with a track record of leveraging data with a strong acumen and experience with CRM performance reporting and dashboards (Looker, Google Analytics, SQL a plus). • A customer-first mindset with a passion for crafting best-in-class experiences. • Experience collaborating cross-functionally with Creative, Product, CX, and Data teams. • Strong project management skills with the ability to prioritize, plan, and pivot in a fast-paced environment. • Basic fluency in HTML and CSS in an email marketing context. • Basic understanding of ;DNS and email authentication including SPF, DKIM, and DMARC. • Proficiency in data analysis and segmentation using Google Analytics, SQL, Excel, and Power BI or similar tools. • Bachelor’s degree in marketing, business, or similar field. Environment/Culture: At Sheer Science we “Have fun and get it done!”. We pride ourselves in creating an open and honest environment where each employee’s voice is valued. Our teams consist of hungry, humble, curious and smart dedicated individuals. We are dedicated to fostering the highest level of employee engagement through living our values and commitment to culture! (We don’t just talk about it…we do it!) Our Values: • We never settle for the status quo! • We are honest and transparent! • We check our egos at the door! • We deliver on our promises! • We get it done! Our Perks & Benefits: • Competitive Compensation: Enjoy a robust salary package with performance-based bonus opportunities. • 401(k) with Employer Match: Plan for your future with a competitive retirement program and generous company match. • Comprehensive Health Coverage: Medical, dental, and vision insurance with strong employer contributions, plus FSA, life insurance, and more. • Generous Paid Time Off: Start with up to 18 days of PTO, with opportunities to grow your balance over time. • Flexible Work Options: Embrace work-life balance with flexible scheduling to fit your lifestyle. • Vibrant Company Culture: Be part of a workplace where your contributions are valued and your achievements are celebrated. • Employee Referral Program: Help us grow our team and earn rewards through our referral bonus program. • Casual & Supportive Environment: Enjoy a relaxed dress code, a friendly atmosphere, and a culture of continuous learning. • Team Events & Activities: From fun social events to team-building experiences, we make time to connect and celebrate together. AAP/EEO Statement: We are an equal opportunity and affirmative action employer, and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline, and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, gender, sexual orientation, gender identity or expression, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law. Comp Range: $130,000-$160,000/year (DOE). Pay offered to a successful candidate will be based on various factors including the candidate's level of education, work experience, work location, specific job duties, professional certifications, etc. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hiring@healthsolutionsmarketing.com