McConnell’s Fine Ice Creams - Director of Marketing & Ecommerce Overview McConnell’s Fine Ice Creams is a nationally-distributed, Santa Barbara-based, family-owned and operated company that’s produced the finest ice creams in the world since 1949. We are growing rapidly and we’re looking for a key addition to our team. The Director of Marketing & Ecommerce develops, leads and executes McConnell’s omnichannel marketing strategy, addressing all consumer segments. This role is responsible for creating and implementing integrated marketing campaigns, new product launches, strategic partnerships (ex. Our continued partnership with See’s Candies), brand events, and all aspects of McConnell’s ecommerce business. The Director of Marketing ensures first and foremost that the McConnell’s brand is brought to life consistently and flawlessly in everything we do. The Director is part of a collaborative leadership team, reporting directly to the company’s owners in a close, day-to-day partnership with the company’s Creative Director. The Director supervises three, full-time direct reports, events staff, and stable of agency partners, including PR, social media, email marketing, SMS marketing, ecommerce 3PL, etc. Job Responsibilities ·       Contribute to the development of the company’s strategic plan and participate as a key member of the collaborative leadership team. ·       Create the annual plan for marketing, ecommerce, and events, covering all relevant channels: CPG retail, company-owned scoop shops, and ecommerce. ·       Develop and execute integrated marketing campaigns that drive sales growth plus support brand development, new product launches, and strategic partnerships. ·       Maintain McConnell’s brand voice, positioning, look and feel, ensuring consistency and impact, in close collaboration with the company’s Creative Director. ·       Proactively seek out and secure strategic partnerships that build brand awareness and presence. ·       Lead all aspects of the ecommerce business from P&L analysis through 3PL management. ·       Oversee SPINS data analysis and reporting. ·       Support the sales team by collaboratively developing selling materials. ·       Manage the marketing and ecommerce budgets and calendar. ·       Choose and manage all external marketing and ecommerce agencies. ·       Oversee the marketing, events and customer service staff. ·       Do whatever it takes to get the job done and deliver results. Qualifications ·       5+ years of experience in CPG brand marketing and ecommerce. ·       Strongly preferred: experience with an artisan food brand. ·       Powerful desire to be part of a small-company team that works closely together to bring the company’s vision to life. ·       Eager to take on new challenges, solve problems, dive into a wide range of projects from strategic plans to tactical execution. ·       Deep knowledge of evolving consumer communication platforms, media and messaging. ·       Proven track record of developing and executing successful brand strategies and tactics. ·       Prior experience crafting plans, leading teams, managing agencies, overseeing budgets, and driving sales. ·       Excellent leadership, interpersonal and communication skills. ·       Bachelor’s Degree in Business, Marketing, or a related field. Location ·       Must be able to commute to McConnell’s office in Oxnard, CA at least 1-2 days per week Benefits ·       Health Insurance ·       Dental Insurance ·       Vision Insurance ·       Paid time off ·       401K Pay Range ·       Commensurate with experience and ability to deliver value to McConnell’s. About Us At McConnell’s, we spread joy, one scoop, one person, one community at a time, by making the finest products – with the highest quality ingredients – with an obsessive attention to detail. In the process, we hope to leave the world just a little bit “sweeter” than we found it. If interested, please contact Maura Mitchell, MMitchell@McConnells.com.