• • • Please only apply if you have experience with a direct-to-consumer e-commerce company. Who We Are: Happy V is a Miami-based women’s wellness brand dedicated to redefining self-care through science-backed solutions and trusted information. Founded in 2019 out of necessity, our mission is to provide effective, high-quality products that support the A–Z of women’s health, from vaginal and gut health to hormones, menopause, and beyond. We’re a fast-growing, entrepreneurial team that thrives on innovation, impact, and having fun while doing it. Our A-players are results-driven, creative thinkers who move quickly, tackle new challenges daily, and embrace the excitement of building something meaningful. With a strong brand presence and growing industry recognition, we’re expanding rapidly and looking for ambitious people who want to grow with us. What We’re Looking For: A highly strategic, data-driven leader who is obsessed with creating exceptional customer experiences that keep people coming back. This person will own retention strategy from top to bottom — reducing churn, increasing LTV, and optimizing the subscription journey. You’ll work closely with our Chief Customer Experience Officer (CXO) to align retention programs with proactive service initiatives and partner with our Lifecycle Marketing Manager to translate strategies into targeted email/SMS campaigns. You’ll also lead value-added initiatives, surprise & delight campaigns, loyalty program optimization, physical packaging inserts, and sunset flow strategy to increase engagement and long-term loyalty. What You’ll Be Doing: • Own the retention roadmap to reduce churn and increase LTV, aligning initiatives with CX and lifecycle marketing strategies. • Develop value-added initiatives that increase subscriber engagement and strengthen loyalty. • Lead subscription program optimization, including platform UX, perks, rewards, and cancellation-save flows. • Develop customer segmentation strategies and key triggers to drive increased LTV. • Conduct cohort success analytics, connecting the dots between marketing metrics (campaigns, messages, audiences) and product metrics (NPS, preferences). • Partner with Data, Product, Strategy, and Marketing teams to embed customer insights and retention goals across the organization. • Map and optimize the end-to-end customer journey post-purchase, identifying friction points and opportunities for upsell, cross-sell, and loyalty-building. • Partner with CXO to integrate lifecycle automation into service interactions and identify growth opportunities in customer conversations. • Collaborate with the Lifecycle Marketing Manager to ensure retention strategies are translated into high-performing campaigns. • Collaborate with Creative, E-commerce/Growth, and Brand teams to ensure cohesive, compelling, and brand-aligned retention efforts. • Establish and run testing and experimentation frameworks to rapidly improve key lifecycle touchpoints. • Champion a test-and-learn culture with A/B and multivariate experiments that improve conversion and retention. • Oversee surprise & delight campaigns, loyalty/rewards A/B testing, and insert strategy. • Track and report on repeat rate, engagement, churn, and LTV — translating insights into experiments and strategy improvements. • Maintain relationships with external vendors to leverage new retention trends and tools. • Oversee weekly, monthly, and quarterly retention reporting, sharing key learnings across the company. What You’ll Bring: • 8+ years of experience in retention, CRM, or lifecycle marketing — ideally in DTC subscription brands, preferably with subscription brands. • Proven track record of increasing LTV, reducing churn, and managing programs that drive measurable growth. • Expertise in Shopify Plus, Recharge, Klaviyo, GA4, Looker, or similar tools. • Deep understanding of LTV/CAC models, churn/retention cohorts, and funnel reporting. • Excellent project management and cross-functional communication skills. • Passion for customer experience and continuous optimization. Benefits: Medical, Dental & Vision insurance 10 PTO days + 12 paid holidays Bi-Annual Performance Reviews Continued education reimbursement WFH stipend Health and wellness stipend Meals provided (in-office) Monthly Supplement Wellness Products Provided