Our client in the wellness industry is hiring a Director of Retention! About the Role: We are seeking a Director of Retention to lead strategies that maximize customer lifetime value and subscription growth. This role focuses on driving engagement through email, SMS, and other retention channels, using platforms like Klaviyo to optimize campaigns, upsells, and renewals. You will play a key role in shaping the customer journey and ensuring sustainable revenue growth. What You’ll Do: • Develop and execute subscription retention strategies to boost renewals and reduce churn. • Manage email and SMS campaigns using automation and segmentation. • Drive upsell and cross-sell initiatives to maximize revenue from existing customers. • Analyze customer data to identify trends, opportunities, and actionable insights. • Collaborate with internal teams to ensure a seamless and consistent customer experience across all touchpoints. • Optimize campaigns using Klaviyo and other marketing automation tools to achieve measurable results. What We’re Looking For: • Proven experience in customer retention, loyalty programs, or subscription management in e-commerce or startup environments. • Strong expertise in email and SMS marketing, automation, and segmentation. • Hands-on experience with Klaviyo or similar marketing automation platforms. • Data-driven mindset with ability to analyze metrics, optimize campaigns, and achieve measurable results. • Strong leadership skills with experience managing cross-functional teams. • Passion for enhancing customer experience and driving long-term engagement.