E-Commerce Director We are seeking an e-commerce leader to deliver transformative and profitable growth for Commando. This leader will be responsible for shaping and executing our e-commerce strategy end-to-end, elevating customer experience, optimizing paid media and digital marketing investments, and championing new tools and technologies that drive scale and efficiency. This is a pivotal role for an entrepreneurial, data-driven leader who thrives at the intersection of brand, technology, and growth marketing. The ideal candidate has a proven track record of scaling DTC businesses, deep expertise in e-commerce ecosystems, and the ability to align digital initiatives with broader organizational and brand goals. Location: South Burlington, VT (preferred) | Full-time | Hybrid schedule (3–4 days/week in office) Remote option available for candidates based in New York. Pay Range: $110k - $130k Key Responsibilities: Define and execute the long-term ecommerce strategy with aggressive but disciplined targets for revenue, margin, and customer lifetime value. Partner cross-functionally to ensure ecommerce aligns seamlessly with Commando’s overall brand and business strategy. Oversee paid media strategy and agency, optimizing spend and channel mix for both growth and efficiency. Drive attribution and CAC/LTV analysis, and rigorous performance measurement to guide investment decisions. Lead adoption and implementation of marketing technologies and analytics solutions, evaluating and integrating those that enhance the customer journey and business performance. Own the onsite customer journey, from landing page to checkout, ensuring a seamless, branded, and conversion-optimized experience. Champion testing, personalization, and UX enhancements to increase engagement, conversion, and repeat purchase. Collaborate closely with brand, design, production, and wholesale teams to ensure consistency across channels. Serve as a thought leader internally, advocating for digital best practices and innovation. Qualifications: 7+ years of experience in ecommerce leadership roles, ideally in premium/luxury apparel or consumer brands. Proven track record of scaling DTC ecommerce businesses and delivering significant revenue growth. Expertise in paid media management, customer acquisition, retention, and digital analytics. Strong experience with Shopify and Klayvio Demonstrated success in driving digital transformation through technology adoption. Highly analytical, data-driven, and profitability-focused. Collaborative leader who thrives in an entrepreneurial, fast-paced, and brand-driven environment. To apply, please contact Human Resources at careers@wearcommando.com