E-Commerce Manager – Amazon Channel Industry: Designer toys and collectible pieces Location: Canary Wharf, London Office Job type: Full time – Permanent About POP MART POP MART is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross border e commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world. POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world’s first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally. In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories. For more information, please visit www.popmart.com and our LinkedIn Career page. What to Expect POP MART is a fast-paced company with a young and multicultural team where you can expect to: • Contribute to a fast-growing European business that combines retail, art, and creative storytelling • Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences • Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas Benefits POP MART offers our employees: • Monthly appreciation gifts featuring our latest POP MART designs • A structured bonus scheme linked to company and individual performance • Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support • Training and development programmes that build both professional skills and creative thinking • Regular team events that bring our people together to share ideas and celebrate our work The Role and Candidate We are seeking an E-Commerce Manager (Amazon Channel) for Europe/UK to launch and grow our Amazon sales across all European markets. This is a hands-on leadership role responsible for the end-to-end Amazon business in key European markets. As the first local EU hire on our e-commerce team, you will manage day-to-day operations while building a team of specialists to support rapid growth. The ideal candidate will have deep experience with Amazon Seller Central, a strong operational mindset, and the ability to think strategically about growth opportunities. You will work closely with the existing team in China and ultimately take full ownership of EU/UK Amazon performance. This is a rare opportunity to shape our European e-commerce strategy from the ground up. Responsibilities Marketplace Strategy & Sales Ownership • Lead the end-to-end Amazon strategy for the UK and EU, taking full ownership of revenue and performance across marketplaces. • Develop and execute data-driven plans to grow sales, increase market share, and improve profitability. • Set and meet ambitious sales targets while managing key metrics including traffic, conversion, ACOS, TACOS, and ROI. • Continuously refine strategies based on performance data, customer insights, and competitor analysis. Product Listing Creation & Optimisation • Oversee the creation and launch of high-quality product listings for all new product introductions. • Ensure content is localised for each market, leveraging translation, copywriting, and creative resources. • Maintain full compliance with Amazon guidelines and local regulations. • Continuously improve listings through A/B testing, keyword optimisation, enhanced brand content (A+), updated visuals, and video assets. Amazon Advertising, Promotions, and Analytics • Develop, implement, and optimise advertising strategies across Sponsored Products, Sponsored Brands, and Sponsored Display to achieve ACOS/ROAS targets. • Plan and execute promotions, including Lightning Deals, Coupons, and seasonal campaigns (Prime Day, Black Friday, Cyber Week, Christmas), ensuring alignment with global priorities and local needs. • Analyse sales, traffic, conversion, and advertising data using Amazon reports and BI tools, translating insights into actionable recommendations. • Collaborate with creative, marketing, and cross-functional teams to align off-Amazon campaigns, promotions, and content updates with Amazon strategy. Compliance & Account Health • Ensure all Amazon activities comply with Amazon policies and European regulations, including consumer product and advertising laws. • Monitor Account Health Dashboard and address issues such as listing suppressions, policy violations, IP complaints, or negative feedback. • Implement preventative measures to safeguard account integrity and operational continuity. Team Leadership & Cross-Functional Coordination • Serve as the founding Amazon EU team member, building and scaling the team within the first few months. • Hire, train, and manage additional team members as the business grows. • Establish KPIs, workflows, and SOPs for EU/UK marketplace operations. • Collaborate with merchandising, allocation, creative, performance marketing, logistics, and legal teams. • Maintain close coordination with the China-based e-commerce team to adapt proven practices for the EU/UK market. Required Qualifications • 7+ years of hands-on Amazon Seller Central management experience for a brand or branded seller, with proven success in growing marketplace performance and scaling revenues across multiple EU marketplaces • Strong operational expertise in FBA, listing management, feed uploads, and logistics, with solid knowledge of VAT, tax, and compliance requirements for UK/EU Amazon sellers • Proficient in Amazon tools and features, including PAN-EU FBA, Brand Registry & Brand Store, Advertising Console, and Business/Brand Analytics • Advanced Excel skills and strong analytical ability to interpret sales, traffic, and advertising data; BI tools (Looker, Tableau, Power BI) or SQL experience is a plus • Proven success in setting up processes, building scalable workflows, and managing cross-functional projects in a fast-paced environment • Experience creating, managing, and optimising Amazon PPC campaigns with a focus on ACOS, ROAS, and other performance KPIs • Strong collaboration skills with marketing, content, and creative teams to deliver a consistent, high-converting brand presence on Amazon • Entrepreneurial mindset with leadership capabilities; previous team management or mentoring experience is highly desirable Desirable but Not Essential • Experience in the toy industry or pop culture retail sector. • Familiarity with UK and European retail landscapes. • Understanding of designer toy and collectible trends, particularly in the art toy market. • Additional European languages such as German, French, Italian, Spanish, or Chinese are a strong plus. If you are excited to be part of POP MART’s journey and believe you have the skills and passion to contribute, click Apply Now and send us your CV.