Description We are seeking a highly proactive and detail-oriented E-commerce Optimization Manager to lead content optimization and advertising strategy across our digital retail and marketplace channels. This role is pivotal in maximizing product visibility and compliance—while managing remote teams and streamlining operational workflows through the strategic use of tools and automation. Key Responsibilities 1. Content Optimization • Review and interpret listing guidelines for each platform. • Develop structured content workflows to ensure scalability and compliance. • Coordinate with the Content Team Lead to execute ongoing content audits. • Identify and report content gaps, oversee revisions, and monitor improvements. • Maintain an accurate list of active SKUs and content status across all channels. 1. Advertising & Promotions • Submit promotions/deals to many retail channels. • Launch, monitor, and optimize PPC/sponsored ad campaigns on key platforms. • Lead an off-site Ad Team, ensuring performance targets and ROAS goals are met. • Coordinate campaign adjustments in real-time. 1. Operational Streamlining & Tool Integration • Identify and evaluate third-party eCommerce solutions and partners. • Implement tools to automate reporting, auditing, campaign scaling, and team collaboration. • Create clear SOPs to enable consistent execution across teams and platforms. • Support onboarding needs for new channel launches, including ad and pricing strategy, and content readiness. 1. Marketplace & Global Strategy Support • Contribute to the development of channel-specific growth strategies. • Oversee global inventory flow for Amazon FBA for international marketplaces. • Ensure cohesive rollout of campaigns, promos, and content updates across regional teams. Qualifications • Proven experience in eCommerce operations, content marketing, or marketplace advertising. • Strong grasp of platform-specific guidelines (Amazon, Walmart, Target Plus, etc.). • Hands-on experience managing PPC campaigns and submitting promotions. • Excellent organizational, project management, and communication skills. • Ability to manage remote teams and collaborate cross-functionally. • Familiarity with tools that improve sales channel efficiency.