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Scarlett Gasque

eCommerce and Digital Marketing Manager

This role is for an Ecommerce and Digital Marketing Manager focused on driving digital growth and customer engagement in the fashion industry. Requires 3+ years of experience, proficiency in Shopify, Klaviyo, Google Ads, and Meta Ads. Contract duration exceeds 6 months.
🌎 Country
United States
🏝️ Location
Unknown
📄 Contract
Unknown
🪜 Seniority
Mid-Senior level
💰 Range
Unknown
💱 Currency
$ USD
💸 Pay
Unknown
🗓️ Discovered
August 29, 2025
📍 Location detailed
New York, NY
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🧠 Skills
#Bidding Strategies #Meta Ads #Keyword Research #Order Management #SMS Marketing #Google Ads #Segment #Shopify #Performance Marketing #Klaviyo
Role description
Scarlett Gasque is seeking a highly motivated Ecommerce & Digital Marketing Manager to lead our digital growth, elevate customer experience, and drive revenue across all channels. This role requires a hands-on leader who thrives at the intersection of fashion, technology, and customer engagement. Key Responsibilities Performance Marketing & Ads · Develop, manage, and optimize Google Ads and Meta Ads campaigns. · Own the ads calendar to align with launches, sales, and seasonal campaigns. · Conduct keyword research and manage SEO/PPC bidding strategies. · Monitor performance and provide actionable insights for continuous improvement. Email & SMS Marketing · Manage the email/SMS calendar, including flows and campaigns (welcome, cart abandonment, winback, etc.). · Oversee design, copy, segmentation, and scheduling of sends. · Analyze performance and optimize engagement, conversion, and retention. Website Operations & UX · Oversee homepage refreshes and PDP/collection updates. · Partner with developers (Arctic Grey) to manage bug testing, fixes, and site improvements. · Ensure seamless navigation, checkout flow, and site operations. Order Management & Customer Service · Manage daily order flow across Shopify, wholesale, and marketplaces. · Resolve fulfillment, shipping, or customer issues in real time. · Deliver premium customer service and styling support. · Track KPIs like SLAs, cancellations, and returns. Styling & Brand Engagement · Provide styling recommendations for top-tier clients and gifting. · Collaborate on editorial content, styling guides, and brand storytelling. · Ensure the site reflects brand vision and product positioning. Qualifications · 3+ years’ experience in ecommerce or digital marketing. · Hands-on experience with Shopify, Klaviyo, Google Ads, and Meta Ads. · Strong grasp of SEO, PPC, and analytics. · Excellent communication and organizational skills. · Ability to juggle multiple projects and deadlines. · Passion for fashion, styling, and delivering elite customer experience.