Role: E-Commerce Manager Location: London Bridge Reporting to: Head of Marketing Start Date: ASAP Salary: £45-65k depending on experience About JENKI: JENKI is on a mission to make the best matcha more accessible, exciting, and part of an everyday ritual. With matcha bars across London, a fast-growing E-Commerce platform, and a loyal community of customers, we’re building Europe’s leading matcha brand. We’re now looking for an E-Commerce Manager to lead the next chapter of our digital growth, focused on subscription, retention, customer spend, and delivering a seamless, elevated experience across our online store. With a new website refresh underway, it’s an exciting moment to shape how people discover and experience JENKI online. Objectives of the Role • Grow Subscription Revenue & Retention: Increase the number of active subscribers and improve customer lifetime value by enhancing the subscription journey, reducing churn, and driving repeat purchases. • Optimise Digital Performance: Continuously improve site conversion rates, AOV, and ROAS across paid channels through data-driven decision-making and testing. • Deliver a Seamless Customer Journey: Ensure a consistent, premium experience from first site visit to post-purchase, building loyalty and advocacy. • Maximise Commercial Impact: Use insights, trading opportunities, and targeted campaigns to drive revenue growth while protecting margins. • Support Website Refresh Launch: Play a key role in implementing and optimising the new site to align with business goals and deliver measurable performance improvements. • Strengthen Cross-Functional Alignment: Collaborate with brand, creative, operations, and customer service teams to ensure eCommerce activity supports wider business objectives. Key Responsibilities 1. E-Commerce Trading & Optimisation • Own and optimise the daily operations of our Shopify site, driving conversions and excellent user experience • Monitor stock levels and product performance, tracking trends and ensuring inventory is aligned with demand and launches • Scale our Recharge-powered subscription model, improving customer retention, spend, loyalty, and experience • Own and execute seasonal product drops, coordinating timing, creative, and performance tracking • Monitor and report on key metrics: AOV, conversion, churn, retention, and repeat customer rate • Manage, optimise and build new email flows and automations via Klaviyo 1. Paid Media & Digital Growth • Oversee performance marketing across Meta, Google, and TikTok • Brief, coordinate and review digital ad creative to ensure consistency and performance • Track and optimise key growth metrics, including CACs, ROAS, conversions, LTV, and more • Responsibility for testing/optimising creative via A/B testing 1. Customer Experience • Work with logistics, customer service, and marketing teams to ensure a seamless purchase and post-purchase experience • Continuously improve the end-to-end customer journey, from landing page to unboxing • Work closely with our customer service team to ensure an exceptional digital support experience • Identify points of friction and implement solutions to improve satisfaction and loyalty 1. Strategy, Insights & Cross-Team Collaboration • Use customer and sales data to drive strategic decisions and share actionable insights with the wider team • Support the execution of our upcoming website refresh to ensure functionality and customer flow are optimised • Work closely with founders and internal teams across brand, creative, ops and product to deliver joined-up campaigns You’ll Thrive In This Role If You Are: • Commercially sharp - driven by performance, metrics and scalable growth • Detail-focused - hands-on, with strong operational instincts and high standards • Culturally switched-on - you understand the digital consumer mindset and what makes a modern brand stick • Proactive - always thinking ahead, spotting gaps, and solving problems before they arise • Customer-obsessed - from UX to packaging, you care about every touchpoint • Energetic & adaptable - excited to work in a fast-paced, founder-led business Requirements • 3+ years of experience in DTC and subscription-based brands • Strong experience with Shopify and digital performance tools (GA, Klaviyo, etc.) • Proven track record managing paid media, either directly or through agencies • Comfortable working with creative teams and briefing assets across channels • Confident interpreting data and using it to drive results • Bonus: experience in wellness, food, or beverage sectors  To Apply: Email your CV and a short note on why you’re excited about JENKI to alana@jenki.co.uk + claudia@jenki.co.uk