KEY ACCOUNTABILITIES: STRATEGIC: • Roll out the strategic priorities by subchannel & put into motion the plans to deliver the eCommerce growth across markets & categories. • Develop the activation plans (primary & secondary) and calendar across platforms and lock the respective media elements enabling growth in sell-in, sell-out & share • Lay out the promotional plans across markets based on driving the strategic objectives: Driving consumption, trade up, trade in, trade across etc. • Adapt the local (offline) promo schemes to fit within the online promo strategy • Cultivate solid business partnerships with key partners across sub-channels driven by a value-added mindset and foster long-term collaborations. • Track competitors’ activities and evaluate their performance and strategy ensuring that Americana safeguards its position as the leader within its online footprint. • Introduce online exclusive offerings and generate “top spin” activation/promotional campaigns • Review, measure, and assess online campaigns • Steer & manage media counterpart ensuring activation plans are set and executed. • Budget/D&A setup & management ensuring a fitted allocation across markets, subchannels and categories. • Drive spend optimizations reinforcing the channel’s profitability • Collaborate with the respective eCom channel managers enabling them to deliver the AOP targets across geos while upscaling their competencies. • Gather data & insights steering the business in the right direction. • Identify new areas of eCommerce opportunity beyond current organizational thinking. • Build business review decks to be presented to the key internal stakeholders • Lead on key regional projects to deliver above and beyond budget OPERATIONAL: • Safeguard the locking and management of key BDAs ensuring favourable rebate structures, terms and counterparts. • Establish and maintain cross-functional workflows with the different departments (Sales, Marketing/TM, Finance, Demand Planning, Logistics, etc.) to manage and enhance the respective business areas to fit the channel’s specifics. • Ensure targets are being delivered across categories with daily tracking across key geographies. • Lead the development of key activities and plans across subchannels and coordinate with local channel managers & key partners to deliver wining campaigns. • Secure MSL listings and fair share of space within pure play. • Drive operational excellence to enhance SL working closely with customer service, supply chain and finance. • Calibrate order management processes reducing lead time in deliveries and increasing fill rates. QUALIFICATIONS, EXPERIENCE, & SKILLS: Academic and professional qualifications: • Bachelors / Master’s degree in business or related field Experience: • 10 years+ with at least 4-5 years of experience in eCommerce, with 2 years as eCommerce Manager/Lead. • Proven leadership in eCommerce with extensive knowledge of the channel’s landscape. Job Id: FNltg6jM3UTjlcd/dT+lO89CcZZxPp5S14Ky25SQAcQYLQf5/DeXAgsGfgsHZRRZz1smNX+3n6gO8Ia2P4r/+geeIZ9h8JXhhg==