About Purity Products® Founded over 30 years ago, Purity Products® is a science-driven nutritional supplement company dedicated to enhancing the health and wellness of our customers. With a commitment to clinical validation, quality ingredients, and exceptional customer experience, we deliver premium health solutions to a rapidly growing base of health-conscious consumers. Learn more at www.purityproducts.com. Position Summary We are looking for a highly driven, experienced, and entrepreneurial Ecommerce Manager to take full ownership of our DTC ecommerce presence for both Purity Products and its fast-growing sister brand. This is a high-impact, hands-on role that combines strategic vision with flawless execution. The ideal candidate is a self-starter with deep experience in Shopify and Magento, passionate about optimizing customer experience, conversion rates, and lifetime value. Key Responsibilities Website Ownership & Platform Management • Lead day-to-day operations of Purity Products’ ecommerce websites (Shopify and Magento) • Lead migration of Purity Products website from Magento to Shopify and be the person of contact for seamless migration • Manage merchandising, site updates, product launches, and promotional campaigns • Implement best in class subscription experience and own subscriber acquisition • Oversee creation and performance of product detail pages (PDPs), ensuring brand-aligned messaging and visual consistency • Create and manage landing pages using Shopify and ClickFunnels • Implement and maintain tagging, analytics, and tracking infrastructure across platforms • Deep understanding of the use of generative AI in marketing and analytics Growth & Optimization • Own CRO (Conversion Rate Optimization) roadmap including A/B testing, heatmaps, and user behavior analysis • Drive improvements in Average Order Value (AOV) and Customer Lifetime Value (LTV) • Partner with marketing, design, and development teams to build high-converting funnels • Collaborate with email, paid media, SEO, and affiliate teams to maximize channel performance • Plan and build out ecommerce calendar with a focus on driving revenue Loyalty & Retention • Develop and manage loyalty/rewards programs to improve retention and brand affinity • Align site experience with customer journey flows (post-purchase, re-engagement, win-back, etc.) • Work with CRM and email teams to enhance segmentation, personalization, and UX consistency Content, UX & Branding • Create and manage on-site content (landing pages, PDPs, banners) • Ensure all content supports SEO, brand messaging, and user experience goals • Maintain a strong understanding of voice, tone, and visual identity across touchpoints Qualifications & Skills • 4–6+ years in ecommerce management, ideally within a high-growth DTC brand (supplements or wellness experience preferred) • Must have experience with subscription first brands and be able to maximize subscriber count and reduce churn rates • Proven experience in Shopify Plus, with ability to manage customizations, apps, and integrations • Must have experience with Magento, especially in product and content management • Proficiency in Google Analytics, ClickFunnels, Hotjar/CrazyEgg, and basic HTML/CSS • Strong understanding of ecommerce KPIs: AOV, CVR, LTV, CAC, retention, and funnel metrics • Experience working closely with UX, developers, content creators, and digital marketers • Exceptional attention to detail, organizational skills, and ability to prioritize • Self-starter mentality with an entrepreneurial mindset and ownership attitude • Comfortable in a fast-paced, test-and-learn, high-accountability environment Bonus Points • Experience launching new brands or digital storefronts • Exposure to supplement compliance and health claims in DTC environments • Experience integrating and optimizing subscription models What We Offer • Competitive compensation and benefits • A collaborative, mission-driven team environment • Opportunities for growth and learning • A chance to help shape a new brand from the ground up Schedule • Onsite 4 days (Monday-Thursday) Remote 1 day (Friday)