Digital & Ecommerce Manager Reports To: Head of Marketing Location: Remote with trips to Swindon HQ Type: Full-Time Role Summary: We’re looking for an experienced Digital & Ecommerce Manager to drive online growth by managing our ecommerce platforms and helping execute high-performing marketing campaigns. You’ll be responsible for optimising the customer journey, increasing revenue, and ensuring our digital channels work seamlessly together. Key Responsibilities: Ecommerce Management • Oversee day-to-day management of our ecommerce sites Big Commerce and Shopify) • Ensure smooth operation of product listings, promotions, payment systems, and checkout. • Collaborate with developers/designers to improve site speed, UX, and functionality. • Implement onsite merchandising strategies to boost conversion and AOV. • Coordinate product launches, seasonal campaigns, and digital promotions with wider stakeholders. Digital Marketing & Paid Media • Plan and oversee digital marketing campaigns across Google Ads, Meta Ads, and other channels with the support of best-in-class digital agencies. • Report and analyse on Spend, Traffic and ROAS performance. • Brief and manage submission of creative assets for ad campaigns and landing pages. Performance Analysis & Reporting • Track ecommerce KPIs: conversion rate, traffic, sales, bounce rate, cart abandonment, etc. • Use GA4, Shopify/CRM data, to build and maintain dashboards and reports. • Make data-driven decisions to drive CRO and digital performance. Cross-Functional Collaboration • Coordinate with marketing, design, customer service, and development teams. • Work with agencies or freelancers as needed (Web Dev, Digital Agencies and SEO) • Align digital and ecommerce strategies with broader brand and business objectives. Requirements: • 3–5+ years of experience in ecommerce, digital marketing, or digital product management. • Hands-on experience with ecommerce platforms (e.g., Big Commerce and Shopfiy). • Good understanding of paid media (Google, Meta, etc.) • Strong working knowledge of GA4, conversion tracking, and ecommerce analytics. • Familiarity with CMS, CRM, and email marketing tools (e.g., Ometria, Klaviyo). • Basic understanding of HTML/CSS or experience working with developers. • Data-driven mindset with excellent attention to detail. • Strong project management and communication skills. Desirable (Nice to Have): • Experience with SEO, affiliate marketing, or influencer partnerships. • Knowledge of CRO tools (e.g., Hotjar, Optimizely, VWO). • Experience managing teams or freelancers. • Experience in A/B testing and personalization strategies.