Job title: Digital Trading Lead - 12 month FTC Location: Cumbria - 3 days office based per week Salary: circa £40,000 Forward Role are excited to be back representing a well-established and much-loved retailer, based in Cumbria, who are looking for a Digital Trading Lead to join their team on a 12 month contract. This role is to cover maternity leave until September 2026. You will oversee the trading plan of the website, optimise the customer journey and improve on-site content and visual merchandising. Responsibilities will include; Optimise on-site search through implementation of relevant keywords Identify opportunities for A/B testing and co-ordinate their creation, execution and evaluation Develop and deliver the on-line merchandising strategy, driving KPI's and sales Utilise analytics tools to identify trends and develop insights on customer behaviour and journey flows Manage x2 direct reports and oversee the team's day-to-day operation To be considered for this role, you must; Have previous experience within a similar role, ideally within a B2C environment Have working knowledge of analytics tools and providing insights and recommendations Possess strong communication skills both verbally and written Have good working knowledge of MS Excel