At Koala we believe that designing better habitats leads to better lives – for our people, our planet, and the communities we’re part of. For a decade we have been perfecting our approach to furniture design; creating beautiful, flexible, innovative and sustainable products that solve the needs of real people. Why we have this role @ Koala This role is the commercial and creative heartbeat of Koala's US website. We are looking for a master of product storytelling who will act as the critical glue between our US marketing team and our global creative team. Your mission is to translate Koala's brand magic and product innovation into a compelling, localized online experience that resonates deeply with the American consumer. While you will be accountable for US ecommerce KPIs, your primary lever for growth will be through world-class product marketing, strategic content localization, and creating a site journey that feels uniquely Koala, for the US. What key responsibilities does this role have @ Koala? • Manage the US website's content and merchandising to optimize the customer journey and key ecommerce KPIs, partnering with global and local teams to deliver a truly localized brand and product experience. • Analyze the US customer journey to identify key storytelling and merchandising opportunities, partnering with the Global Ecommerce Manager to develop a testing roadmap that lifts revenue per session (RPS). • Lead creative content briefing and implementation for campaigns, PDPs, and landing pages, ensuring messaging resonates with local audiences and supports paid traffic. • Own the performance and analysis of key US commercial metrics (CVR, AOV, RPS), reporting on trends and providing context on how onsite content and merchandising strategies are impacting results. • Partner with SEO and AEO specialists to build a US-focused content strategy that captures local search intent, elevates our product stories, and drives qualified organic traffic. • Lead the development and optimization of landing pages tailored for acquisition and retention channels, ensuring they are strategically designed to support campaign goals, drive conversions, and deliver a seamless customer journey. • Act as the central point of contact to translate US campaign strategy into a seamless onsite experience, briefing the global creative team and ensuring all site content—from landing pages to PDPs—is cohesive, compelling, and primed for conversion. What You’ll Bring • 4-5+ years of experience in DTC eCommerce management or eCommerce product marketing. • Deep understanding of the US market and consumer behavior, with the ability to feed sharp insights into creative briefs, landing pages, and messaging strategies. • Deep understanding of eCommerce platforms (Shopify Plus preferred) with experience leveraging web analytics and testing insights to inform a stronger content and merchandising strategy. • Proven track record of improving site conversion and commercial outcomes through compelling product storytelling, strategic merchandising, and impactful campaign execution. • Excellent project management skills, a strong problem solver with clear attention to detail, and strong design instincts. • A masterful collaborator, with the ability to translate US marketing objectives into clear, actionable requirements for creative and technical teams. • Strong understanding of SEO, digital marketing, customer journey design, and upsell strategies. • A highly analytical and customer-obsessed mindset, with a knack for uncovering the 'why' behind the data and translating it into actionable customer-facing strategies. • Execution-focused, able to manage product launches, campaign pages, site updates, QA, and performance monitoring end to end. • West Coast–based (PST) highly preferable to ensure alignment and responsiveness with global product, engineering, and creative teams. • Global ecommerce experience and working with international markets is a plus. Treehouse Perks and Privileges… Koala is only great when its employees are happy — and we’re one happy bunch! • Work From SofaBed (WFB) - We're happy for you to be fully remote in the US. • Take a break - Generous time off - Koala life leave, volunteer, parental, and more to help keep your work-life balance, balanced. • Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam. • Support & wellbeing - Our employee experience respects and embraces all families, formed, found, and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support. • Competitive 401k matching and comprehensive Anthem private health insurance plans. • Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days. • Short-term incentive plans ensure you benefit as Koala succeeds! • Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1%and so much more. All in all, the Koala Kommunity is a great place to hang out and belong to! Koalities we look for… At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball (Aussie cricket reference FYI). Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got! ;) There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognize that a diverse workforce is crucial to our success as a business. To read more, check out our careers, LinkedIn, or the great work we do with Work180. At Koala, we create beautiful, flexible, and sustainable products for the changing needs of modern life, driven by bold ideas, global collaboration, and a mission to change the industry for good. Ready for meaningful work with good humans? Join us as a Joey in the Koala Treehouse.