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Russell Tobin

eCommerce and Marketing Lead

This role is for an eCommerce and Marketing Lead, remote, from mid-August 2025 to mid-May 2026, with a pay rate of $33.00-$36.00/hr. Requires 8+ years in CPG eCommerce, marketing expertise, and strong financial acumen.
🌎 Country
United States
🏝️ Location
Remote
πŸ“„ Contract
Unknown
πŸͺœ Seniority
Mid-Senior level
πŸ’° Range
55K – 70K
πŸ’± Currency
$ USD
πŸ’Έ Pay
$33 - $36 (Hr.)
πŸ—“οΈ Discovered
July 30, 2025
πŸ“ Location detailed
United States
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🧠 Skills
#Unknown
Role description
Job Title: ECommerce & Customer Marketing Lead Location: Remote Contract Duration: Mid-August 2025 – Mid-May 2026 Pay: $33.00/hr - $36.00/hr About the Role Our client, a leading organization within the North American Consumer Packaged Goods (CPG) space, is seeking a seasoned eCommerce & Customer Marketing Lead for a strategic contract role. This leader will play a critical role in supporting 2026 planning across key accounts, driving eCommerce growth, and managing marketing investments during pivotal drive periods. This individual will work closely with Strategic Accounts in the first phase of the contract, followed by leading efforts within the Grocery Wholesale channelβ€”requiring a blend of traditional and digital marketing expertise. Key Deliverables β€’ Completion of 2026 customer planning and strategy β€’ Execution and recap of customer-specific campaigns and test & learn programs β€’ Management of eCommerce and traditional marketing programs β€’ Monthly and quarterly business reporting (MBR/QBR) Responsibilities β€’ Lead and develop a team of 5–6 (from Analyst to Sr. Manager level) β€’ Cascade and manage the marketing budget across accounts β€’ Own campaign strategy, performance tracking, and retailer-specific planning (JBP/JVP/KVP) β€’ Provide monthly and quarterly recaps, digital performance share-outs, and strategic insights β€’ Equip Field Sales with tools and documentation to support eCommerce integration β€’ Collaborate across functions and with Retail Media Networks (Roundel, The Collective, ADRM, DGRM) Qualifications β€’ 8+ years of experience in eCommerce, marketing, or sales within the CPG industry β€’ Experience with retail media strategy and media metrics (ROAS, CPC, incremental ROAS) β€’ Familiarity with key RMNs such as Roundel (Target), ADRM (Ahold), and others β€’ Strong financial and strategic acumen to guide marketing investment decisions β€’ Proficient in Microsoft Office and BI tools (e.g., Tableau, IRI, Spark, Reveal) β€’ Proven project management, communication, and cross-functional collaboration skills β€’ Experience developing teams and leading in a fast-paced, performance-driven environment