About APPLIED Adhesives: We have you covered. Nobody knows more about adhesives than APPLIED Adhesives. We are passionate about solving complex challenges with innovative adhesive products and offerings. APPLIED is the industry leader in helping manage costs, reduce waste, and make entire operations run more efficiently. From adhesives, equipment, parts, and service, we have you covered. With world-class adhesive products, equipment, and parts along with visionary leadership, unparalleled expertise, and an agile, responsive service team, we’re not happy simply staying put. Every day, we leverage our technical expertise and passion for problem solving for the benefit of our customers and the future of our company. We have countless victories that we could celebrate, but we’re more interested in looking forward than back. We’ve collected the talent and skills to continue innovating new product solutions and applications in emerging industries. We have the fortitude to not only accept challenges, but to seek them out. And we have the confidence and determination to become the most sought-after adhesive solutions partner. Come join us! The Role: We are seeking an Ecommerce Product Specialist to help create, organize, and optimize product content for adhesive dispensing equipment on our ecommerce websites: Hotmelt.com and Dispensing.com. This role is responsible for all industrial equipment and replacement part listings, ensuring they are accurate, up to date, optimized for SEO, and meet the needs of our customers. This requires continuous learning about various product categories and related industrial applications through a combination of internal training, independent research, and coordination with subject matter experts within the organization. With a customer-centric mindset and extensive equipment knowledge, this role also supports non-technical team members in developing marketing materials, ad campaigns, and new website features to better serve our customers. This role is suited to someone who is a self-directed learner, exceptionally organized, detail-oriented, and enjoys collaborating across departments. This is a remote position, but the Twin Cities, MN. area is highly preferred. Key Responsibilities: • Product Information Management: Ensuring product descriptions, images, videos, specifications, attributes are complete, accurate, and up to date. • Online Merchandising: Creating and optimizing product listing / category pages and product display pages on the ecommerce sites to help visitors find products to suit their needs. • Market Research: Conduct research into products, categories, and customer applications to inform merchandising decisions. This includes evaluating customer inquiries, competitor activities, and keyword search volume. • Pricing Management: Assist in updating prices for products individually and in bulk. This includes periodically evaluating competitor pricing and profit margins. • SEO and LLM Optimization: Working to optimize product pages for search engines by including relevant keywords in product descriptions and titles to improve search engine rankings and visibility within AI chatbots. You Are Ideal For This Role If You: • Have a technical and analytical mindset. • Get satisfaction from organizing information. • Enjoy learning about new topics and constantly expanding your knowledge. • Like to have ownership in your work. • Have a bias for action and like to take initiative. • Are a team-player but also work well independently. Physical Requirements: • Must be able to remain in a stationary position. • Constantly operates a computer and other office productivity machinery. • Able to communicate information and ideas so others will understand. Experience And Qualifications: • Bachelor’s or Associate’s degree required. • Excellent written and verbal communication skills. • Proven experience managing information for technical products or equipment. • Understanding of digital marketing and SEO. • Advanced Excel spreadsheet skills. • Bonus: Experience with Shopify or other ecommerce platforms. • Bonus: Experience with industrial equipment or manufacturing businesses. Why Work For Us: • Medical, Dental and Vision Benefits • 401k Match • Flexible and Team-Oriented work environment • Generous PTO policy • Tuition Reimbursement • Employee Assistance Program • Career and talent development opportunities as well as opportunities for personal growth Leading with Integrity, Collaboration, and Passion In today’s dynamic business landscape, these core values serve as the compass guiding our actions and decisions. Whether it’s demonstrating leadership, fostering collaboration, igniting passion, upholding integrity, or maintaining a relentless customer focus, these principles shape our mission, vison and values, and drive our commitment to excellence. Our Core Values: Leadership We are the leaders we wish to follow at work and in our communities. Collaborative One team delivering exceptional value and service. Passion We enthusiastically pursue excellence. Integrity We choose to be ethical and trustworthy. Relentless Customer Focus Our customers are at the heart of everything we do. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Typical work is in a climate-controlled environment requiring regular use of computer and electronic equipment. We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.