Ecommerce Site Experience Manager/Specialist JOB DESCRIPTION Location: Atlanta, GA (Hybrid) Reports to: Senior Director, Ecommerce & Digital Operations Astral Brands is a leader in clean beauty and skincare, home to four purpose-driven brands: PÜR, COSMEDIX, butter LONDON, and Aloette. We’re passionate about building best-in-class DTC experiences and are looking for a detail-oriented, tech-savvy, and strategically minded Ecommerce Site Experience Manager to elevate our site performance, conversion, and customer journey across our Shopify Plus storefronts Role Overview This role is perfect for someone who thrives at the intersection of site operations, UX strategy, and ecommerce performance. You’ll own the day-to-day operations of our DTC websites while collaborating across teams to implement CRO improvements, support launches, and ensure a flawless shopping experience. Key Responsibilities Site Operations & Merchandising • Own daily management of Shopify Plus storefronts across multiple brands. • Launch new products, bundles, and promos; manage product catalog accuracy and site navigation. • Maintain homepage, banner content, collections, and landing pages in alignment with seasonal and promotional calendars. • Partner with Marketing and Creative on timely execution of campaigns and on-site storytelling. Optimization & UX • Test and improve PDP layouts, navigation, and on-site search to increase CVR, AOV, and UPT. • QA site experiences regularly across desktop and mobile to ensure speed, accessibility, and brand consistency. • Collaborate with dev agencies and internal stakeholders to implement new UX enhancements, feature requests, and bug fixes. • Use data to identify friction points in the customer journey and recommend smart improvements. Performance & Strategy • Monitor site analytics and report on key metrics like conversion rate, bounce rate, and return rate. • Build test-and-learn roadmaps for CRO and A/B testing (PDPs, cart flows, layouts). • Support SEO best practices through content updates and site structure improvements. • Stay up to date on ecommerce platform trends, app integrations, and tech stack tools that enhance user experience. Qualifications • 2–4 years in ecommerce operations, DTC merchandising, or digital experience roles. • Proficiency in Shopify Plus (required); experience with landing page builders (e.g., Shogun, PageFly, or Figma) is a plus. • Strong grasp of UX/UI best practices and conversion-focused design thinking. • Familiarity with Klaviyo, GA4, Hotjar, or similar analytics tools. • Bonus: working knowledge of HTML/CSS, schema, or Liquid templating. • Extremely organized, detail-oriented, and collaborative—able to manage multiple brands and timelines simultaneously. Key Performance Indicators (KPIs) • Conversion Rate (CVR) • Average Order Value (AOV) • Bounce Rate / Exit Rate • Site Speed & Mobile Optimization • Return Rate / On-Site Search Effectiveness Why Join Us • Work across beloved clean beauty brands in a hybrid Atlanta-based role • Own site experience strategy in a growing digital-first environment • Collaborate with creative, tech, and marketing teams to make an immediate impact • Strong opportunity for growth in UX, product management, or ecommerce strategy ABOUT ASTRAL HEALTH & BEAUTY Astral Health & Beauty has established itself as a leading authority in natural and plant-based skin care and color cosmetics. We’re the name behind a family of high-quality, ingredient-driven beauty brands dedicated to innovation. Founded in 1998 and headquartered in Atlanta, Georgia, our groundbreaking, multi-brand beauty company operates through a portfolio of four distinct brands: Aloette, COSMEDIX, PÜR and butter LONDON—all of which are proudly cruelty-free. From skin care and makeup, to body care and 8-Free nail lacquers, we offer an array of innovative solutions designed to deliver superior results people can feel good about. With innovative and transformative beauty, skincare products and more, our Astral mission is to redefine the face of clean beauty. We embrace diversity and develop products to meet the needs of a global marketplace. Our success is the result of entrepreneurial spirit, passion, drive and pushing boundaries, knowing that our commitment to the customer is more than skin deep. It is Astral Health & Beauty’s practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, gender identity, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age, disability, or any other non-merit based factor or any other characteristics in accordance with all applicable laws and regulations.