JOB TITLE: Ecommerce Specialist JOB LOCATION: Belfast TERMS: Fixed term contract for 12 month with potential for renewal pending performance and organisational requirements – hybrid working THE JOB We’re looking for a data-driven Ecommerce Specialist to own and enhance our online customer journey from acquisition to retention. This is a hands-on role ideal for someone with minimum 5 years of experience in ecommerce and performance marketing who thrives in a fast-paced, high-impact environment. You will lead the day-to-day performance and optimisation of Fibrus’ ecommerce website and customer portal, manage marketing automation flows, and play a pivotal role in campaign execution and analysis. Success in this role requires a strong mix of analytical acumen, UX awareness, and cross-functional coordination. WHAT WILL YOU BE DOING? Ecommerce & Website Optimisation • Manage daily operations and continuous optimisation of the Fibrus website to drive leads and improve conversion rates. • Deliver seamless user experiences across mobile and desktop with a strong focus on UX, CRO, and technical performance (e.g. page speed, mobile responsiveness). • Lead A/B testing and UX experiments to improve funnel performance. • Monitor and report on ecommerce KPIs including traffic, AOV, bounce rate, exit rate, and goal completions. • Use GA4, in-house dashboards, and behavioural tools (e.g. Hotjar, FullStory) to drive data-backed improvements. • Manage and maintain content via CMS platforms (WordPress or Sanity), ensuring accuracy and SEO best practices. • Oversee performance and development roadmap of the customer portal, identifying UX or technical enhancements. Email, SMS & Automation (via Brevo) • Own the execution and monitoring of automated lifecycle journeys (e.g. welcome, retention) using Brevo. • Coordinate segmented email and SMS campaigns aligned with product launches, promotions, and customer lifecycle stages. • Conduct performance analysis and testing (e.g. A/B subject line testing, timing experiments) to optimise open and click-through rates. Cross-functional Collaboration • Partner with agencies to deliver and test site or portal updates, feature launches, and bug fixes. • Collaborate with Brand, Affiliate, and Performance Marketing teams to align digital execution with overall campaign strategy. • Deliver campaign performance insights and recommendations using data visualisation tools (e.g. Looker, Power BI) KPIs • Website conversion rate and average order value (AOV) • Email & SMS open rates, CTR, and attributed revenue • Ecommerce funnel drop-off rates and session duration • Portal usage metrics (logins, task completion, feedback) • Affiliate conversion rate and revenue contribution • Contribution to customer acquisition and retention targets WHAT WILL YOU BRING? • Experience in digital marketing, ecommerce, or performance marketing roles. • Proven experience managing ecommerce sites and customer platforms, including CRO initiatives. • Confident with GA4, Brevo (or similar marketing automation tools), and CMS platforms such as WordPress or Sanity. • Experience with funnel analysis, multi-channel campaign delivery, and lifecycle marketing. • Comfortable working in cross-functional teams and managing multiple digital touchpoints simultaneously. • Strategic thinker with hands-on execution skills and a keen eye for detail. • Strong project management, communication, and stakeholder engagement skills. IS FIBRUS FOR ME? At Fibrus, we put our people first! As award winners in Advancing Diversity in the Workplace at the 2023 Women in Business awards and having recently been awarded the Investors in People ‘We invest in People’ standard accreditation, we are proud to be a company who encourage colleagues to do and be their very best. Our culture is focused on trust, collaboration, growth, and flexibility. We invest in our people, offering colleagues benefits that improve their personal lives as well as their careers! So along with competitive salaries and an excellent benefits package, we also offer our colleagues benefits including mental health workshops, professional development support and private healthcare. We also recognise the importance of supporting our colleagues with life changes and have comprehensive policies around menopause, mental health, pregnancy loss and leave for maternity, parental and adoption. As we continue to grow, you would be joining a team of dedicated and passionate people who work super hard every day to improve the lives of those in our own communities by transforming the digital infrastructure of Northern Ireland and Great Britain! We’re building something special at Fibrus, with our team at the very heart of it and we are excited to speak to potential colleagues who share our purpose! HOW TO APPLY To apply to join the Fibrus Group, please do so online and our recruitment team will be in contact with you once we’ve had a chance to have a look at your application. We wish you the best of luck and thank you for your interest in Fibrus. #Fibrus At Fibrus Limited, we recognise the positive value of diversity, promote equality and challenge unfair discrimination. We are an equal opportunities employer and always aim to recruit the person who is most suited to the job, welcoming people of all backgrounds. We particularly encourage applications from women, under-represented genders, individuals with disabilities, and under-represented ethnicities. We’re happy to discuss flexible working - there is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. All offers of employment with Fibrus will be subject to the satisfactory completion of pre-employment checks which may include all or some of the following: references, right to work, criminal record history, professional qualifications. Fibrus Limited, Fibrus ISP, Hyperfast and Viberoptix, belong to the Infracapital group of companies. We will retain your information, for the purposes of recruitment, for a period of up to 12 months. We may also share your information with our partner organisations for the purposes of recruitment. Please email careers@fibrus.com if you do not wish us to retain your information or do not wish for us to share your information.