Our client, a leader in luxury beauty, is looking for a Coordinator, CRM and Email Marketing, for a 1 yr contract. The opportunity is fully remote but the client prefers someone based in the CST or EST time zone to align with the core working hours. 2 yrs Email Marketing and/or CRM experience required. Title: Coordinator, CRM & Email Marketing The Coordinator, CRM & Email Marketing will play a key role in the execution of retention marketing strategies, focusing on driving customer engagement and retention through targeted email and SMS campaigns. The ideal candidate is passionate about email & SMS marketing and CRM systems and has a strong understanding of customer journey touchpoints. As part of an integrated CRM team, this role will support a cluster of assigned brands and report to the CRM Strategy Lead for that same cluster. Responsibilities: • Support the planning and execution of CRM strategies across email & SMS channels, ensuring content is aligned with business objectives and customer needs. • Assist in the creation, QA, and deployment of broadcast and automated email and SMS campaigns, coordinating with external agencies for timely campaign production and delivery. • Regularly track and report on the performance of CRM campaigns, including open rates, click-through rates, conversion rates, and other key metrics. • Assist with maintaining internal and external content calendars to align with cross-functional teams on campaign timing for product launches, promotions, and overall strategies • Support A/B testing efforts to continuously improve email performance and optimize customer experiences. Collect and share results with cross-functional Creative teams to align on ongoing optimizations. • Proactively audit and maintain accurate coding and dynamic content across broadcast and automated touchpoints. • Create and collaborate on complex ad hoc segmentation needs to support strategies • Monitor health of CRM channel deliverability and engagement metrics as well as database health and audience segments. • Provide insights on customer behavior trends and performance to suggest improvements to messaging, design, and frequency. • Help develop strategies for customer retention through personalized email content and segmentation that drive long-term loyalty. • Work with the team to increase customer lifetime value by implementing targeted programs like post purchaser series, win-back campaigns, and loyalty reward automations. • Assist with maintaining customer data integrity and ensuring compliance with GDPR and other data privacy regulations. Qualifications: • 2 years of experience in CRM or email marketing, preferably in a direct-to-consumer or e-commerce environment. • Strong attention to detail with a passion for data analysis and optimization. • Strong written and verbal communication skills, with a keen eye for compelling copywriting. • Ability to manage multiple tasks in a fast-paced environment while meeting deadlines. • Experience with customer segmentation and lifecycle marketing. • Knowledge of marketing automation tools and strategies. • Familiarity with analytics tools like Google Analytics or similar. • Familiarity with Braze or similar ESP is a plus. • Familiarity with email design best practices and knowledge of HTML/CSS is a plus. • Experience with Figma, Photoshop, or similar design tools is a plus.