Drive Guest Engagement and Growth at Vacatia Position: Email Marketing Manager Location: Fort Lauderdale, FL and Hybrid At Vacatia, we’re not just redefining hospitality, we’re transforming how guests experience travel. As a leader in hospitality and resort management, we combine innovation, guest-centric service, and operational excellence to create unforgettable stays that inspire loyalty and growth. Now, we’re seeking a strategic and results-driven Email Marketing Manager to elevate our guest communications and drive revenue across our growing portfolio. Why You’ll Love Working at Vacatia • Innovate with Purpose: You’ll build automated, personalized email journeys that connect with guests at every stage, from dreaming about their trip to booking their next stay. • Impact You Can See: Your campaigns will drive direct bookings, strengthen brand loyalty, and deliver measurable business results. • Collaborative Culture: Work cross-functionally with Revenue, Sales, Brand, and Technology teams to develop integrated campaigns that align with occupancy and revenue goals. • Growth and Ownership: Be empowered to own the email channel strategy, implement new technologies, and leverage data to create best-in-class guest communications. • A Brand That Cares: Our mission is centered on creating exceptional experiences for our guests, owners, and associates – and your work will be at the heart of that impact. Your Impact • Develop and manage high-impact email marketing campaigns to promote Vacatia’s rental properties across multiple regions • Build automated journeys in Salesforce Marketing Cloud, including welcome series, booking confirmations, win-back campaigns, and personalized offers • Write compelling copy and collaborate with creative teams to produce engaging, conversion-focused emails • Use segmentation and personalization to drive targeted messaging that increases engagement and bookings • Analyze campaign performance, including open rates, click-through rates, conversions, and revenue impact, providing actionable insights to optimize results • Conduct A/B testing on subject lines, creative, offers, and send times to continuously improve performance • Collaborate with cross-functional teams to ensure campaigns align with occupancy needs, revenue targets, and seasonal initiatives • Leverage CRM data and guest insights to refine targeting strategies and build cohesive cross-channel campaigns • Stay current on hospitality marketing trends, guest behaviors, and best practices in lifecycle marketing What You Bring • 4+ years of experience in email marketing strategy, execution, and optimization, ideally within hospitality, travel, or property rentals • Proven expertise in Salesforce Marketing Cloud, including Journey Builder, email deployment, and CRM integration • Strong copywriting skills with the ability to craft engaging, brand-aligned messaging • Experience leveraging cross-platform marketing to create cohesive, full-funnel campaigns • Analytical mindset with the ability to translate data into strategic recommendations • Proficient experience with Google Analytics • Excellent project management, organizational, and communication skills • Ability to manage multiple campaigns simultaneously in a fast-paced, collaborative environment • Understanding of revenue management concepts, booking funnel dynamics, and guest lifecycle marketing strategies is a plus Join Vacatia and Make Every Message Matter If you’re ready to create meaningful guest connections through data-driven, innovative email marketing, we want to hear from you. Apply now to join a company that values excellence, collaboration, and making every moment matter. Apply today and let’s reimagine hospitality marketing together.