At Framebridge, we are disrupting the custom framing market by replacing a cumbersome experience with a delightful one. Our mission is to make framing so delightful, customers are inspired to frame everything they love—big, little and in between. We are building a beloved brand, and to be successful, we have to build a great team across a number of disciplines – ecommerce, retail, design, and manufacturing. We are a consumer business operating online and in our growing network of 35+ retail stores. We operate manufacturing facilities in Lexington, KY, Winchester, VA and Henderson, NV that allow us to deliver a high-quality custom product at an affordable price with a quick turnaround. We exist, grow, and ultimately own the market by delighting customers who trust and value us. Your mission: We are looking for an Email & SMS Specialist to join our team and execute an engaging channel-level marketing strategy that inspires customers to open, click and custom frame online and in their local retail store. Your Legacy: Thanks to your contributions, Framebridge will send communications that customers look forward to receiving with the right message, at the right time – your work will drive new and repeat business that accelerates Framebridge’s growth. Reports to: Head of Marketing Primary Location: Remote / Flexible, but preference for candidates who live in a current Framebridge retail market and must work East Coast Hours Travel Requirements: Limited, but we’re a remote team and try to get together a few times a year for in-person collaboration What you’ll be responsible for: • Email & SMS Marketing Calendar: In collaboration with the marketing and creative team, you will own the Email & SMS Marketing calendar to program your channels to support company-wide commercial initiatives and drive the most meaningful customer engagement. • Email & SMS Briefing: Own the briefing process for your channel and work with marketing and creative teams to design assets that meet brand standards and business objectives. • Email & SMS Deployment: Build, QA and schedule all marketing emails and SMS sends. • Channel Analytics: In partnership with BI, develop an Email & SMS scorecard, track and report out on all engagement and revenue metrics. • A/B Testing: Develop and execute against an iterative testing roadmap, publish learnings and implement best practices. • Audience Segmentation: Manage all customer segments and ensure we’re messaging the right audiences at the right time. • Email Capture: Collaborate with our ecomm and product teams to encourage email sign ups at the appropriate touchpoints in our marketing and site experience lifecycle. • Behavioral & Automated Email & SMS: Own existing and implement new automated and behavioral triggered campaign flows including welcome series, abandonment, and post-purchase. • App Push Notifications: Program and deploy app push notifications. Who you are: • 3-5 years of experience in retention, lifecycle or CRM marketing, preferably for an ecommerce or retail brand • Experience with Klaviyo • Analytical and driven by business results • Independent and detail-oriented, with an appetite to manage multiple projects simultaneously • Excellent communication and collaboration skills, with the ability to work confidently with cross-functional partners • Enthusiastic about testing new ideas and doubling down to improve and scale the successful ones