About Bask & Lather Bask & Lather is a high-growth, culture-forward beauty brand revolutionizing textured hair care. With viral bestsellers, a powerhouse presence on TikTok and Amazon, and national retail expansion underway, we’re building a movement rooted in results, transformation, and community. We're looking for an Experiential Marketing Manager to lead immersive pop-ups, trade shows, beauty supply activations, and TikTok Lives—bringing Bask & Lather to life through unforgettable physical and digital moments that deepen customer connection and drive conversion. What You’ll Do Experiential & Event Marketing • Lead the strategy, planning, and execution of all brand events—from tentpole moments (Essence Fest, Curlfest, Beautycon) to regional pop-ups, salon showcases, and B2B opportunities • Concept and manage visual identity, booth buildouts, set design, and product displays for events and retail settings • Coordinate with internal teams (creative, ops, social, influencer, retention) to ensure alignment across every touchpoint • Manage all vendor relationships for venue, AV, fabrication, signage, staffing, and security • Partner with celebrity/influencer teams to execute meet & greets, stage moments, and surprise experiences • Own logistics, timelines, and real-time execution—including inventory, staffing, sampling, and breakdown • Track and report on event performance metrics: foot traffic, email/SMS capture, social engagement, cost per visit, revenue, and ROI • Build and maintain a master brand event calendar and create toolkits and SOPs for consistent execution • Support execution of large brand-owned events are and smaller seasonal regional activations Retail & Beauty Supply Presence • Manage experiential rollout for new retail doors and partners, including setup of endcaps, displays, and demo stations • Plan and support retail staff education experiences and beauty advisor training events • Coordinate regional “beauty supply takeovers” with custom signage, influencer drops, and product education demos • Maintain visual merchandising standards across all beauty supply and B2B partners with display kits and brand guidelines • TikTok Live & Social Commerce Events • Lead execution of TikTok Live and Mega Live experiences—owning planning, talent coordination, set design, scripting, and logistics • Liaise with TikTok reps to align on calendar, promotion, and asset needs • Prep talent with product talking points, customer FAQs, and performance goals • Report post-Live KPIs and support fulfillment team on surge prep and inventory flow • Collaborate with retention, content, and ops to create live moments that drive engagement and conversion Community, Partnerships & Brand Experiences • Support brand-led community events (e.g., panels, brunches, workshops) aligned to campaigns or product education • Coordinate RSVP systems, guest comms, run-of-show, and real-time troubleshooting • Partner with PR and social to ensure high-value content capture, influencer engagement, and press exposure • Plan and support surprise & delight moments for VIP customers, creators, and loyalty program participants • Maintain and update a partner database for brand collaborators, retailers, and seeding programs Insights, Data, & Optimization • Capture first-party data at events (email, SMS, qualitative feedback) and hand off to retention team for segmentation • Support pre- and post-event survey strategy to assess perception, product interest, and conversion intent • A/B test offers and lead magnets at live events to understand what drives re-engagement and sales • Maintain inventory oversight and coordinate shipping for all event kits, sampling, and activations What You’ll Bring • 4–6 years of experience in experiential, brand, or event marketing (beauty, CPG, or lifestyle strongly preferred) • Proven track record of planning events and pop-ups that build culture and drive customer action • Experience with live shopping activations, retail displays, and creative visual merchandising • Strong vendor and logistics management with excellent multitasking and problem-solving skills • Passion for textured hair care, consumer connection, and IRL storytelling • Comfortable in fast-paced, high-touch environments with travel and weekend work as needed • Some weekends and travel required Bonus Points • Design or creative direction experience • Retail activation experience with partners like Ulta, Sephora, or national beauty supply chains • Familiarity with influencer activations, UGC capture, and content scripting Job Type: Full-time Pay: $90,000.00 - $100,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Employee discount • Flexible schedule • Health insurance • Paid time off • Vision insurance Ability to Commute: • Yonkers, NY 10701 (Required) Work Location: Hybrid remote in Yonkers, NY 10701