Location: Abu Dhabi / Austria About Us Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class. Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner. As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space. About the Role We are seeking a resourceful and adaptable Marketing Specialist to support marketing initiatives for our P2P and Fiat Gateway products. This is a cross-functional role for someone who understands how to design regionally tailored campaigns and create a global strategy, build brand presence, and drive user adoption through localized activations, partnerships, and regulatory-aware messaging. Prior crypto experience is not required—but experience working across diverse markets and products with regulatory frameworks is highly valued. Key Responsibilities • Plan and execute global and regional marketing campaigns for P2P and Fiat Gateway products (user acquisition, retention, brand awareness). • Localize campaigns to fit the cultural, regulatory, and user behavior nuances of each market. • Drive branding strategies across digital channels, content, and external communications. • Identify, initiate, and manage partnerships with local marketing agencies or KOLs to drive reach and credibility. • Collaborate closely with Product, Risk, Compliance, and Regional Ops teams to ensure marketing content aligns with regulatory and operational requirements. • Support go-to-market strategies for new feature launches, region expansions, and payment methods. • Monitor and analyze marketing performance data and suggest improvements. What We’re Looking For • 3+ years of experience in marketing (product marketing, regional marketing, or campaign management), preferably in fintech, payments, marketplaces, or e-commerce. • Experience executing marketing campaigns across different regions or emerging markets. • Strong understanding of brand positioning, user acquisition funnels, and localized messaging. • Hands-on experience in managing marketing partnerships and vendor relationships is a plus. • Comfortable navigating compliance or working with regulated products (messaging approval flows, risk-sensitive markets). • Creative thinker with strong project management and communication skills. • Data-driven and results-oriented mindset. Nice to Have • Familiarity with P2P platforms, fintech apps, or fiat-crypto gateways. • Experience in growth or lifecycle marketing. • Background in communications, PR, or content creation. Why Join Us At Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include: • Study Growth Fund: We support your professional development and continuous learning. • Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. • Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. • Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. • Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.