(This is for a RevPilots' client) SEO & Growth Marketing Specialist Location: Toronto, Ontario / New York Department: Marketing – Marketing Employment Type: Full-time Work Style: Remote Who Our Client Is Our client is a publicly traded company (NASDAQ) redefining retail with cutting-edge AI solutions that transform the shopping experience. As a leader in Product Discovery, they empower retailers and brands with AI-driven search, conversational commerce, geofencing, and one-touch instant payments. With recent acquisitions, our client is accelerating innovation at the intersection of AI, commerce, and customer engagement. Role Overview Reporting to the VP, Marketing, we're looking for an SEO & Growth Marketing Specialist to drive organic growth, optimize website performance, and enhance lead generation through data-driven SEO and growth strategies. This role will also be heavily focused on PPC campaign creation and management, ensuring optimal performance of paid search initiatives across platforms like Google Ads, Bing Ads, and social media advertising. You'll play a critical role in increasing visibility, improving search rankings, and expanding our client's digital presence to reach enterprise retailers, distributors, and wholesalers. Key Responsibilities • Create, manage, and optimize PPC campaigns across Google Ads, Bing Ads, LinkedIn Ads, and other paid channels to drive high-quality traffic and conversions • Perform ongoing PPC campaign analysis, bid adjustments, A/B testing, and budget optimization to maximize return on ad spend (ROAS) • Partner with the demand generation team to align SEO and PPC efforts with overall growth marketing initiatives • Develop and execute a comprehensive SEO strategy, including technical SEO, on-page and off-page optimization, and content marketing • Conduct keyword research, competitive analysis, and site audits to identify growth opportunities • Collaborate with content and product marketing teams to create high-performing, SEO-driven content • Optimize website structure, metadata, internal linking, and performance to enhance organic traffic • Monitor and analyze search rankings, website performance, and user behavior using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs • Drive conversion rate optimization (CRO) through A/B testing, user behavior insights, and website improvements • Develop and implement link-building strategies to improve domain authority • Stay ahead of industry trends, algorithm updates, and best practices in SEO, PPC, and growth marketing • Report on key SEO, PPC, and organic growth metrics, providing insights and recommendations for continuous improvement What You Have • 3-5+ years of experience in SEO, PPC, and growth marketing, preferably in B2B SaaS, ecommerce, or AI technology sectors • Strong knowledge of SEO best practices, Google ranking factors, and search algorithms • Hands-on experience with Google Ads, Bing Ads, LinkedIn Ads, and paid media platforms • Proven experience in PPC campaign creation, bid strategy, and performance optimization • Hands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and other SEO tools • Ability to analyze data, generate insights, and develop actionable recommendations • Strong understanding of content marketing, link-building, and technical SEO • Experience with CRO, A/B testing, and growth experiments is a plus • Excellent communication skills and ability to collaborate cross-functionally • Passion for AI, ecommerce, and retail technology Who You Are • Tenacious • Creative • Curious • Articulate • Respectful • Coachable • Great listener • Passionate • Authentic • Enthusiastic • Results-oriented • Familiar with startup life Why Join Our Client? • Be part of an innovative company at the forefront of AI-powered commerce • Work with a dynamic and collaborative team shaping the future of retail • Opportunity to make a significant impact on the company's digital growth strategy • Competitive salary, benefits, and career development opportunities • Salary: • Be part of a fast-growing global company Our client is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without attention to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, veteran or disability status, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Our client will not tolerate discrimination or harassment based on any of these characteristics and encourages applicants of all ages.