About Flight Performance At Flight Performance, we partner with ambitious DTC brands to accelerate profitable growth. We’ve helped fashion, apparel, and lifestyle leaders like Represent, Zanerobe, Kappa, Ghost Golf, & Crown Affair acquire more customers, more profitably, at greater scale while building lasting loyalty. Our team is built for high performance: we move fast, are relentlessly curious. We obsess driving meaningful business outcomes and staying at the forefront of industry trends & technologies to provide cutting edge and tailored solutions for our clients. The Role As a Growth Strategist, you’ll be the senior-most marketing advisor and key driver of client success. You’ll design and oversee comprehensive growth strategies tailored to each client’s stage focused on scaling customer acquisition efficiently, improving retention, and maximizing lifetime value. You’ll act as the strategic lead for assigned clients, developing forecasts, budgets, and channel strategies while guiding executional teams of media buyers, creative strategists, and retention specialists. This role requires a unique blend of analytical rigor, creative problem-solving, and strong communication skills to inspire confidence across both clients and internal teams. This is a high-impact role for someone who thrives in fast-paced environments, knows DTC performance marketing inside-out, and is excited to own growth strategy for some of the most ambitious brands. What You’ll Do Strategic Leadership • Develop omni-channel growth strategies including forecasting, budget planning, and channel mix recommendations. • Serve as the senior strategic lead for accounts, providing oversight and guidance across acquisition, retention, creative, and CRO. • Act as a trusted partner to clients, presenting strategies, insights, and growth roadmaps with clarity and confidence. Performance Marketing Strategy • Own paid media strategy across Meta, Google, TikTok, and emerging channels. • Set and monitor weekly, monthly, and annual growth goals, budgets, forecasts CAC targets, and ROI benchmarks. • Guide execution on media buying, creative testing, audience segmentation, and offer structure. • Develop product & marketing moment strategy Analytics & Optimization • Analyze acquisition funnel performance to spot bottlenecks and growth opportunities. • Monitor CAC, nMER/MER, LTV, and payback periods to ensure profitable scaling. • Evaluate attribution and measurement frameworks to improve signal clarity. Creative & CRO Support • Partner with creative strategists to shape briefs, hooks, and testing roadmaps. • Recommend optimizations for landing pages and PDPs to maximize conversions. • Collaborate with internal and external resources to implement changes. Collaboration & Growth • Lead cross-functional collaboration with media, creative, and retention teams. • Support new business development through audits, opportunity analysis, and pitches. • Identify upsell opportunities for services like SMS/email, CRO, and creative development. • Share emerging ecommerce and performance marketing trends with clients and team. What We’re Looking For • 5 years of experience in DTC performance marketing, ideally in fashion, apparel, or lifestyle. • Deep expertise in Meta, Google, and TikTok Ads, with a strong POV on channel roles, scaling, creative and testing frameworks. • Strong analytical skills and fluency in CAC, MER, LTV, and other performance metrics. • Proven ability to develop growth forecasts, budgets, and marketing calendars. • Experience scaling ecommerce brands with multi-million-dollar ad spend. • Excellent communication and client-facing presentation skills. • Ability to thrive in a fast-moving, entrepreneurial environment. • Comfortable with async collaboration (Slack, project management tools) and weekly client/team meetings. Why Join Flight Performance • Work directly with fast-growing, ambitious DTC brands. • High-impact role with visibility across strategy, execution, and growth. • Join a performance-obsessed, entrepreneurial team where your ideas directly shape client outcomes. • Remote-first culture with flexibility and autonomy.