About Us Join us in inspiring everyone to express their unique beauty. IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription Glam Bag, full-size subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers. We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually. United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington. Any personal information that you share with us is subject to our Privacy Policy. Beware job scams! IPSY recruiters only use @ipsy.com email addresses. We do not interview via text/message/Teams. We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and recruiting@ipsy.com. About the Role: We are looking for a Paid Social Strategist to join our Growth Marketing team. This role blends strategy, analysis, and execution. You’ll be responsible for managing and scaling paid social campaigns across platforms (Meta, TikTok, Snap, etc.), partnering with creative, and driving measurable business results. This is a great opportunity for someone who loves being in the weeds of campaign management but also thrives on testing, optimization, and collaboration with cross-functional teams. This position reports to the Senior Manager, Paid Social and can be fully remote from one of the U.S. states where IPSY hires (see application for a list). What You’ll Be Doing: • Own the day-to-day execution of paid social campaigns, including campaign setup, budget pacing, optimization, and audience management. • Lead ongoing creative rotation and testing to improve ad performance • Create and monitor daily/weekly/monthly reporting to deliver actionable insights • Contribute to the paid social testing roadmap, running structured experiments across all platforms • Partner with growth marketing, creator/partnerships, and creative teams to ensure alignment on business objectives and broader acquisition strategy What We Are Looking For: • 2–4+ years of hands-on paid social experience, ideally in performance-driven environments (e-commerce, subscription, consumer apps) • Proficiency with Meta Ads Manager; experience with TikTok, Snap, Pinterest, or other social channels a plus • Intermediate to advanced proficiency in Excel • Bachelors degree / Masters degree in a quantitative field • Experienced in, and familiar with, with onboarding, testing, and evaluating new ad platforms/networks • High attention to detail, excellent problem-solving skills, and an analytic mindset • Strong analytical skills with the ability to interpret data and translate into action • Energetic self-starter with the ability to work independently • Excellent communication skills – both written and spoken Bonus if You Have: • Familiarity with attribution tools (GA4, Amplitude, AppsFlyer, etc.) or dashboarding tools (Tableau, Looker, etc.) • Experience boosting creator/UGC content and working with influencer partnerships to drive scalable performance What We Offer: • Competitive salary & equity grants • Annual bonus program • Medical, dental & vision insurance • 401(k) plan with company match • Paid Time Off • Work from home flexibility • Free BoxyCharm subscription • Learning & development programs EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic. If you need reasonable accommodation in the application or employment process, please contact us. CCPA Notice Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus, equity grants, and competitive benefits. Final compensation is determined by experience and skills. Salary Range:: $70,000 USD - $95,000 USD