Location: Remote (with in-person leadership meetings in San Diego, CA) Compensation: Competitive salary + performance-based bonuses Don't just click apply: If you're a high level performance marketer with experience scaling a brand from 10m to 50m ARR and beyond and looking for an exciting role full of growth potential then email us: Careers@viiahemp.com and tell us why YOU are the person for the role. About VIIA We’re a fast-growing, DTC cannabis brand on a mission to revolutionize modern wellness. At VIIA, we craft effect-driven, hemp-derived CBD and THC products designed to elevate your daily life from focus and energy to deep relaxation and rest. Accessible nationwide and delivered to your door, VIIA is one of the fastest-growing brands in the space. If you’re a performance-first growth leader with a track record of scaling DTC brands, managing multi-channel acquisition budgets, and building high-performance teams this is your opportunity to join early and make a massive impact. The Role The Head of Acquisition will own VIIA’s entire customer acquisition strategy and execution. This role requires a proven growth operator who can work autonomously against ambitious revenue and ROAS targets, build and lead a team, and work hand-in-hand with the Head of Retention to create a seamless customer journey from first click to repeat purchase. You will report directly to the CEO and be accountable for scaling VIIA’s acquisition engine efficiently and profitably. Key Responsibilities: 1. Strategic Planning & Goal Setting • Develop and continuously refine VIIA’s acquisition strategy in alignment with annual revenue and growth targets. • Define KPIs, budget allocations, and performance benchmarks for all acquisition channels, offers, and campaigns. • Map and maintain customer personas and use cases to guide offer, creative, and campaign direction. • Plan the annual promotional calendar, including key sales moments and campaign pillars. 1. Campaign & Tactic Development • Generate, evaluate, and prioritize new acquisition tactics and offers. • Write test hypotheses, define success metrics, and outline scope, required assets, and timelines. • Lead creative concepting for campaigns, approving messaging, visual direction, and asset production. • Oversee landing page builds, tracking setup, attribution frameworks, and testing environments. • Ensure clear separation between testing initiatives and core operations for accurate reporting. 1. Execution & Optimization • Launch acquisition campaigns, promos, and MVP tests on schedule and within budget. • Monitor daily/weekly KPIs (revenue, ROAS, CVR, AOV, CAC, unsub rates, etc.) and make rapid, data-driven optimizations. • Communicate performance insights, wins, and challenges in real-time to stakeholders. • Maintain visibility on costs, timelines, and ROI of all initiatives. 1. Evaluation & Scaling Decisions • Analyze test results against success criteria and historical benchmarks. • Decide when to scale, refine, or sunset campaigns/tactics based on performance and ROI. • Conduct competitive research and margin analysis to inform pricing and promotional strategies. • Document learnings and maintain a library of proven growth playbooks. 1. Operationalizing Wins • Transition winning tactics to the core growth team with full SOPs, templates, and resource allocations. • Allocate budgets and team bandwidth to ensure successful scaling. • Archive all creative, performance data, and learnings for future use. 1. Cross-Functional Leadership • Collaborate closely with creative, analytics, operations, and retention teams to execute acquisition strategies. • Ensure acquisition efforts are aligned with retention and B2B sales priorities. • Provide the CEO with concise, actionable performance reports and strategic recommendations. • Build, mentor, and manage a high-performance acquisition team. About You • 5+ years of experience scaling DTC eCommerce brands, preferably from mid - 7 figures to 8+ figures. • Proven track record of managing and optimizing multi-million-dollar acquisition budgets. • Expertise in paid social, paid search, affiliate/partnership marketing, influencer activations, and emerging acquisition channels. • Strong analytical mindset with mastery of key eCommerce metrics and attribution frameworks. • Experience building and leading high-performing teams. • Able to operate autonomously, make fast decisions based on data, and be directly accountable to aggressive growth targets. • Exceptional communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment. Compensation & Benefits • Competitive Salary: Top-tier pay for top-tier talent. • Performance-Based Bonuses: Directly tied to growth targets and ROI. • Flexible Work Environment: Remote work with in-person leadership sessions in San Diego, CA. • Professional Growth: Significant impact and advancement opportunities in a high-growth brand. • Comprehensive Benefits: 401k, Full health insurance with dental and vision, PTO, Free product, in person events. In the near future equity will be available for the right candidate.