Are you an ambitious Brand Marketer with a passion for healthy initiative’s and that’s ready for an exciting new challenge within FMCG? I am partnering with an outside of the box food challenger brand that’s redefining nutrition, a premium product that has the potential to be a category leader with the right strategy in place. A Head of Brand is required for an SME with startup energy, but is fortunate to be acquired by a medium sized business, so the financial backing and stability is offered. If you crave autonomy, have an entrepreneurial spirit and want to join a business that will allow you to have real impact, drive and grow a brand, then this is the opportunity for you! So let me tell you more… This company has real heart, don’t take themselves too seriously but mean businesses when it comes to having an impact on nutrition in this very specific category! When did this food turn into rubbish? Designed for convenience and not nutrition! If this turns out to be a category close to your heart too – this is going to be something you want to be involved in – intrigued? This is about doing better – this is about making real impact – do you have the energy for a challenger brand? Now this won’t be for everyone – challengers in their nature ask for more, but you get more in return. It depends what you’re looking for in your career. If you’re someone who is looking for structure, big business and clear direction, this won’t be for you. If however, you a certain type of drive you can’t teach, have entrepreneurial flair and can operate on a blank canvas… this should grab your attention! The Role & responsibilities: As the Head of Brand, you’ll own the brand strategy and execution end-to-end. You’ll have the autonomy to make executive decisions, drive creative campaigns, and shape how customers see, feel, and connect with our products. Key Responsibilities: • Lead brand strategy and execution across channels • Refresh and reposition the brand with a compelling tone of voice • Educate customers on product benefits and USPs • Manage agency relationships and external stakeholders • Oversee PR, email marketing, and social media • Collaborate closely with our Ecommerce & Growth team • Build and implement scalable marketing processes Successful candidates will need to be adaptable to change, able to handle ambiguity and have the following experience/ attributes - Essential Experience: • SME FMCG experience preferable in a D2C environment expanding to retail • Ambitious, entrepreneurial, self-starter who want to drive change • Full mix brand strategy and execution • Agency and stakeholder management • Process-driven with a creative spark Desirable Experience: • Startup growth journey • Multi-channel marketing • Team leadership • Media planning and brand framework implementation • Operated in a category/ product where you’ve needed to drive emotional engagement and connection If this is something which grabs your attention and you’d like to find out more, please don’t hesitate in applying for a confidential conversation. If you’re a Senior Brand Manager looking for a step up and keen to take real ownership – this should grab your attention! To apply directly please send a copy of your CV to lizzy@signaturecm.co.uk or alternatively please apply via the link below. Whilst we will always endeavour to respond to you, due to the high levels of applications we receive this isn’t always possible. If you are not contacted within 3 working days, you have unfortunately not been shortlisted for this role. Please note Signature Career Management is acting as an employment agency.