We have a fantastic opportunity for our client who hold the licence for Reebok Europe. They are seeking a commercially astute leader to take ownership of the performance and merchandising strategy for direct-to-consumer digital channel across Europe. Based in London ,You'll drive sales growth, maximise profitability, and deliver an exceptional brand experience to their customers. Key Responsibilities • Own the commercial performance of Reebok.eu, delivering sales, margin,and Ebit • Lead merchandising strategy, including Open-to-Buy management, seasonal range planning, and product launches. • Develop and execute profitable trading and marketing strategies across digital channels. • Oversee UX/UI improvements, product content, and visual merchandising to optimise conversion. • Manage digital operations including stock forecasting, pricing, markdowns, promotions, and catalogue uploads. • Collaborate cross-functionally with Merchandising, Marketing, and Customer Service teams. • Lead strategic initiatives including omni-channel and platform improvement projects. Person Specification • Proven senior-level digital commerce experience with full P&L responsibility, ideally in fashion, sportswear, or consumer goods. • Strong merchandising expertise with advanced analytical and commercial skills. • In-depth knowledge of Shopify Plus (or similar), digital merchandising tools, and e-commerce integrations. • Skilled in UX/UI principles and their impact on conversion. • Excellent leadership and stakeholder management abilities. • Fluent in English ,additional European Language is an advantage