About The Role We’re hiring a visionary digital leader to drive the next evolution of our customer experience and digital acquisition strategy. This role leads a cross-functional team at the intersection of UX strategy, SEO and AI visibility, personalization, and experimentation. You’ll be charged with transforming how we grow traffic, convert prospects, and deliver meaningful, user-first experiences across for our investors across digital channels. As Head of Digital Experience & Growth, you will lead strategy and delivery for discovery, engagement, and optimization. You’ll partner closely with peers in Product Management, Delivery & Operations, and Audience and Data Strategy to bring your vision to life across channels, accelerating personalized, measurable growth across channels. What You’ll Do • Define and lead the digital experience and growth strategy, integrating UX, SEO/GEO, and personalization into a unified roadmap • Manage a team of 20+, including people leaders, individual contributors, and vendor partners. • Drive acquisition and CX performance metrics (e.g., organic traffic, AI visibility, dCSAT, test-and-learn velocity) • Translate business goals into prioritized agile digital initiatives leveraging the double diamond framework • Leverage technologies and audience insights to unlock real-time personalization and orchestrated journeys • Stay ahead of search trends, GenAI/LLM evolution, and content discoverability • Serve as strategic thought partner to leaders across Marketing, Product, Technology, and Design • Influence senior stakeholders with strong narrative skills and strategic storytelling What You Bring • 10+ years in digital strategy, CX/UX leadership, or growth marketing; agency plus in-house experience highly preferred • Deep knowledge of SEO, UX, content strategy, omnichannel journeys, and experimentation frameworks; fluency in data-driven decision making • Familiarity with AI search, GenAI, and emerging customer journey models (e.g., chat agents, zero-click) • Strong communicator and persuasive storyteller; you craft strategy and gain cross-org buy-in • Fluent in Marketing technologies like Adobe Experience Platform, CDPs, AJO, working tools like Jira and Figma, and agile collaboration • Curious, collaborative, and customer-obsessed; you balance long-term vision with tactical delivery Why This Role Matters As AI, search, and digital behavior evolve fast, we need a leader who connects marketing, technology, and customer experience into cohesive, measurable strategies. You’ll be a force-multiplier—building what’s next in digital growth. Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.