Primary Responsibilities • The daily management of Wild Life group’s digital marketing strategy and presence across a range of online platforms. • You would be responsible for the development and execution of digital strategy, increasing conversion rates and maximising upselling and cross selling opportunities. • Implementation of health and safety standards and operational procedures for the section. To deliver our conservation education mission through public engagement. Key Work Objectives • Develop and execute a comprehensive digital strategy that aligns with the company’s overall goals and commercial objectives. • Drive CRM/Database growth, customer development, email and data insight. Create and implement paid advertising campaigns that drive traffic and increase conversion rates working alongside business leads to help deliver their KPI’s. • Manage the company's social media accounts and oversee the creation of content for various digital channels such as the website, social media channels, e-mail marketing, SMS and the App. • Oversee and manage the website design/development team/agency to optimise the company's web presence and customer journey and always SEO optimized. Maximise online opportunities for e commerce, upselling and cross selling. • Stay up to date with digital and creative trends and technologies and recommend new initiatives that will benefit the company's digital strategy. • Create and monitor metrics to measure the effectiveness of digital campaigns and strategies, regularly review analytical reports, and utilize data to improve performance across various digital channels. • Provideregular reports on sales and digital performance, identifying areas for optimisation and seeking out innovation and development. • Manage and optimise budgets to ensure maximum ROI and efficiency, supporting the growth of online revenue through conversion rate optimisation projects related to our varied commercial opportunities. • Manage the organisation’s external digital agencies and partners. Main Duties & Responsibilities • Develop and execute a comprehensive digital strategy that aligns with the company’s overall goals and commercial objectives. • Drive CRM/ database growth, customer development, email and data insight. • Manage the company's social media accounts and oversee the creation of content for various digital channels. • Oversee and manage the website design. • Create and monitor metrics to measure the effectiveness of digital campaigns and strategies. Candidate • Proven experience as a Digital Director/Senior Digital Marketing Manager, with at least 5 years in a similar role ideally from a digital agency background having worked on attractions/leisure/hospitality/travel previously. • Excellent analytical skills and the ability to interpret data and make informed decisions and strategy. • Strong leadership and people management skills with the ability to manage and develop a team in house and with agencies. Qualifications • Degree in marketing, business management or a related field.