Job Title: Head of Direct - to - Consumer Location: Portland, OR (Hybrid) or Remote Department: Marketing/DTC Reports To: VP of Marketing Employment Type: Full-Time About Evelyn & Bobbie Evelyn & Bobbie is a next-generation women's intimates brand redefining comfort, confidence, and functionality in a category long overdue for innovation. Rooted in proprietary design and technology, we are scaling rapidly through a loyal direct-to-consumer base and expanding retail partnerships. As we prepare for our next phase of growth, we’re seeking a world-class Head of Direct - to - Consumer to join our team. Position Summary We have an invitation waiting for an experienced Head of Direct to Consumer. The Head of Direct-to-Consumer, will oversee all aspects of our DTC operations, including e-commerce strategy, customer acquisition, retention, and overall brand experience. This leadership role requires a blend of strategic vision, operational excellence, and a deep understanding of the digital retail landscape. Key Responsibilities: • Strategic Leadership: Develop and implement comprehensive DTC strategies to drive revenue growth, enhance customer engagement, and expand market share. • E-commerce Management: Oversee the day-to-day operations of the e-commerce platform, ensuring a seamless and user-friendly shopping experience that aligns with brand standards. • Customer Acquisition & Retention: Design and execute data-driven marketing campaigns to attract new customers while fostering loyalty among existing ones. Utilize CRM tools to monitor customer journeys and optimize touchpoints. • Team Leadership: Lead, mentor, and develop a high-performing DTC team, fostering a culture of innovation, collaboration, and continuous improvement. • Performance Analysis: Regularly analyze sales data, website traffic, and other key performance indicators to identify opportunities for optimization and growth. Present insights and recommendations to senior leadership. • Cross-Functional Collaboration: Work closely with product development, marketing, supply chain, and customer service teams to ensure alignment on DTC objectives and initiatives. • Budget Management: Develop and manage the DTC budget, ensuring efficient allocation of resources to maximize ROI. • Market Trends: Stay abreast of industry trends, emerging technologies, and competitive landscape to inform strategic decisions and maintain a competitive edge. Qualifications: • Educational Background: Bachelor's degree in Business Administration, Marketing, E-commerce, or a related field; MBA preferred. • Experience: Minimum of 10+ years in e-commerce or direct-to-consumer roles, with at least 5 years in a leadership capacity within the retail or fashion industry. • Digital Proficiency: Strong understanding of digital marketing channels, e-commerce platforms (e.g., Shopify), and analytics tools (e.g., Google Analytics). • Leadership Skills: Proven ability to lead and inspire teams, with a track record of driving results in a fast-paced environment. • Analytical Aptitude: Exceptional analytical skills with the ability to interpret complex data and translate insights into actionable strategies. • Customer-Centric Mindset: Deep commitment to understanding and enhancing the customer journey, with a passion for delivering exceptional brand experiences. • Communication Skills: Excellent verbal and written communication abilities, with proficiency in presenting to stakeholders at all levels. • Adaptability: Ability to thrive in a dynamic, evolving environment and manage multiple priorities effectively. Benefits: • Competitive salary • Responsible Time Off (“RTO”) • 10 paid holidays, annually • Generous PPO medical, vision, and dental insurance • Up to 3% match on IRA contributions • Discounts on company products • Access to industry‐expert consultants • An opportunity to make your mark and develop a legacy, alongside an amazing team!