This is your opportunity to run and grow a major European e-commerce business — with the resources, autonomy, and seniority to make a measurable impact across the UK and Europe. Our client, a global group with iconic brands is seeking an exceptional Head of Ecommerce to take full ownership of the European direct-to-consumer website. This senior role combines strategic leadership with hands-on execution, giving you the autonomy to shape the digital roadmap, drive commercial performance, and elevate the customer experience across multiple European markets. With full P&L responsibility, you will lead trading strategy, merchandising, and operational excellence to deliver sales growth, profitability, and market share. Why This Role Stands Out • Lead the digital flagship for an internationally recognised brand. • Full commercial ownership — P&L, strategy, and execution. • Senior remit covering the UK and European markets. • Balance strategic vision with hands-on trading and merchandising. Key Responsibilities Commercial Leadership & P&L Ownership • Own the P&L for the European e-commerce site, delivering sales, gross margin, and EBIT. • Lead monthly P&L reviews, forecasts, and KPI tracking. • Build and execute trading strategies that maximise profit and conversion. Merchandising & Range Planning • Develop seasonal Open-to-Buy plans aligned to budget and growth objectives. • Manage stock forecasting, allocation, and sell-through optimisation. • Curate digital product assortments that drive customer engagement and loyalty. Marketing & Campaign Alignment • Work with marketing teams to deliver an integrated commercial calendar. • Balance full-price sales with strategic clearance and promotional events. • Align brand campaigns to maximise digital conversion. Digital Experience & Operations • Lead UX/UI improvements to increase engagement and conversion. • Oversee site merchandising, markdowns, and promotional activity. • Use data analytics to optimise trading and customer experience. Strategic Projects • Deliver omni-channel initiatives, operational upgrades, and platform enhancements to keep the business competitive. What We’re Looking For • Senior digital commerce leader with full P&L experience (fashion, sportswear, or premium consumer goods preferred). • Strong merchandising, trading, and range planning expertise. • Data-driven, commercially astute, and comfortable making decisive calls. • Advanced knowledge of Shopify Plus (or similar enterprise platforms). • Fluent in English (additional European languages a plus). Excellent Salary and Perks.