Who we are: BRĒZ is a fast-growing functional beverage brand disrupting the traditional wellness and alcohol space. We blend cannabis, mushrooms, and adaptogens into unique beverage experiences that fuel connection, creativity, and calm. We’re not just building a brand—we’re building a movement. We’re seeking a Head of Growth who thrives in the fast lane and isn’t afraid to take the wheel. If you’re a data-driven architect who thinks in CAC and LTV, moves fast, and gets results, you’ll feel right at home here. Who you are: As Head of Growth, you will own digital revenue growth across all DTC channels, reporting directly to the VP of Marketing. You’ll lead the development and execution of our performance marketing strategy, website optimization, lifecycle and retention initiatives, and customer acquisition plans. This is not a role for passive optimizers. You will own the P&L, set aggressive targets, deploy and reallocate budgets, and build the growth engine that will take BRĒZ from $100M to $500M+ in revenue. • You think like an owner: high autonomy, high accountability, high urgency • You thrive in dynamic startup environments and love turning chaos into clarity • You have a scrappy, resourceful mindset and bold thinking- yet grounded in data to scale fast • You’re deeply curious, creatively driven, and relentlessly analytical • Passionate about the future of functional wellness, alternative beverages, and biohacking culture What you will do: Growth Strategy & Revenue Ownership • Architect and execute a full-funnel, multi-channel growth strategy across paid media, lifecycle, CRO, affiliate, and influencer. • Own forecasting, budgeting, KPI reporting, and revenue performance. • Set and manage aggressive monthly goals for CAC, LTV, AOV, MER, and contribution margin. • Act fast to reallocate resources based on real-time data and performance. • Activate creative, scrappy, and scalable growth tactics beyond traditional media Performance Marketing & Media Management • Lead acquisition and paid media performance across Meta, Google, TikTok, YouTube, and more. • Build and manage rapid-fire creative testing with Brand and Creative. • Rigorously analyze performance and find the next 10% lift. • Stay ahead with first-mover tactics and platform innovation Retention, Lifecycle & LTV Growth • Collaborate and Direct Head of Retention on retention strategy across email, SMS, and subscription flows to reduce churn and optimize LTV. • Improve subscription take rate and drive reactivation via personalized journeys, loyalty programs, and bundling. • Monitor and improve cohort health, subscription performance, and retention KPI Website & CRO Optimization • Collaborate and Direct with CRO/CX lead to improve the DTC site’s strategic roadmap: conversion optimization, landing page development, digital merchandising, and content planning. • Prioritize high-impact CRO experiments to improve conversion, AOV, and customer value. • Oversee campaign-specific and evergreen landing pages—ensure they tell compelling stories and drive action. Leadership & Team Development • Build, lead, and mentor a lean, high-performance team across all growth functions. • Set clear expectations, remove roadblocks, and hold the team accountable to aggressive KPI • Foster a results-oriented, creative, and collaborative team culture • Work cross-functionally with Finance, Ops, Brand, Creative, and Product to align business objectives Must-Haves • 8–15 years in growth, performance marketing, or digital eCommerce; 3+ years in a senior leadership role • Proven success scaling DTC revenue from $50M+ toward $300M+ • Direct experience owning and optimizing $15M+ in annual media budgets • Mastery of Meta, Google, TikTok, and retention marketing via email/SMS • Strong command of CRO, landing page strategy, and creative testing loops • Obsessive focus on results, data, and continuous iteration • Leadership experience with the ability to direct and empower without micromanaging • Proficiency in analytics tools (e.g., Northbeam, Triple Whale, GA4, Looker) and CRM platforms Preferred Experience • CPG, wellness, or lifestyle brand experience • Familiarity with Amazon, retail marketplaces, and omni-channel growth strategies • Bachelor’s degree in Marketing, Business, or similar; MBA a plus Additional Information • This is a hybrid role with flexibility, but presence for key moments (e.g. launches, team offsites) is expected. • Compensation includes a competitive salary and performance incentives. • BRĒZ embraces creativity, diversity, and innovation. We’re not just hiring a Head of Growth—we’re looking for a true partner to help shape the future of our brand.