About Property Leads Property Leads is revolutionizing the real estate investing industry by delivering high-quality, motivated seller leads to real estate professionals. We’re a fast-moving, data-driven team that values results, ownership, and efficiency over bureaucracy. Role Overview We are seeking a highly connected and strategic Head of Affiliate & Publisher Growth to lead and scale our affiliate marketing channel. You will own all relationships and performance across affiliate and publisher partners, with a mandate to drive lead volume, quality, and ROI—without needing to build a large team. This is a high-impact, senior-level role for someone with deep experience in affiliate marketing, strong ties across the performance and lead generation ecosystem, and the ability to operate with autonomy in a high-growth startup. Key Responsibilities Channel Leadership & Strategy • Own and grow the affiliate marketing function end-to-end—from strategy and operations to performance and compliance. • Develop scalable partner structures and performance frameworks that drive high-quality leads at efficient acquisition costs. • Create short- and long-term roadmaps to expand the reach and profitability of affiliate and publisher channels. Partner Recruitment & Relationship Management • Leverage your network to identify and onboard top-tier affiliates, media buyers, and publishers. • Cultivate deep relationships with key partners through regular check-ins, custom incentives, and performance alignment. • Structure competitive payouts, negotiate terms, and ensure win-win outcomes across the board. Performance Optimization & Reporting • Monitor partner and campaign performance in real-time, using data to optimize for quality, volume, and profitability. • Develop dashboards and reports to track KPIs such as CPL, lead conversion rates, ROAS, and partner-level metrics. • Iterate quickly based on performance data to refine targeting, creatives, and promotional strategies. Operational Excellence • Use affiliate tracking platforms and attribution tools (e.g., HasOffers, Tune, Impact) to ensure performance visibility and accuracy. • Implement processes to manage contracts, compliance, creative approvals, and offer updates with minimal overhead. • Collaborate with internal teams (growth, product, tech, and sales) to ensure alignment and surface partner feedback. What We’re Looking For • 5–10+ years of experience in affiliate marketing, lead generation, or performance partnerships. • Strong industry relationships with affiliate networks, lead buyers, media arbitrage partners, and publishers. • Demonstrated success scaling a high-performing affiliate program without relying on a large team. • Deep understanding of conversion metrics, attribution modeling, and performance tracking tools. • Ability to operate autonomously and move fast in a lean startup environment. • Excellent communication, negotiation, and partner development skills. Bonus Skills • Experience in real estate, insurance, home services, or similar lead-gen driven verticals. • Hands-on knowledge of affiliate tracking tools (HasOffers, CAKE, Tune, etc.) and analytics platforms (GA4, Looker, etc.). • Understanding of paid traffic, CRO, and funnel optimization for lead gen. • Prior work at a top-tier affiliate network or performance marketing agency. Why Join Property Leads? • 100% remote • High-growth company with major upside and direct impact. • Results-driven culture—no micromanagement, just ownership. • Opportunity to lead one of the most critical revenue-driving functions in the business. • Work with a collaborative, motivated team who is solving meaningful problems in real estate investing.