Job Title: Head of Growth Location: Hybrid Type: Full-time Reports to: General Manager About Us The Nue Co. supplements for Whole Body Health. Because Health is about what you put in your body, feel on your skin & breathe through your lungs. It all matters. We’re on a mission to impact how people feel through every experience we deliver and we’re looking for an ambitious, commercially minded Head of Growth to take our online business to the next level. If you love the idea of combining commercial performance with purpose-driven work in a high-growth, dynamic environment — this one’s for you. The Role As our Head of Growth, your mandate is to drive scalable, sustainable revenue growth while building a best-in-class customer acquisition, retention, and lifecycle marketing engine. You’ll work cross-functionally with product, brand, finance, and retail to unlock data-driven opportunities that deliver impact. Your goal is to deliver an inspiring, seamless reflection of our brand purpose. This is a hands-on, commercially focused role in a fast-paced, values-led business. Key Responsibilities • Manage the Ecommerce P&L, ensuring we hit our ambitious growth, sales, and profitability targets. • Lead the daily trading of our Ecommerce site: product launches, pricing, merchandising, and onsite content for a seamless customer experience. • Deliver a robust performance marketing & acquisition strategy overseeing and executing across all paid performance channels: Meta, Google, Tik Tok etc. • Work closely with brand marketing to align paid, organic, email & SMS strategy with trading priorities and customer journeys. • Develop and manage CAC targets and attribution models to inform spend and ROI. • Develop and manage a rolling trading calendar aligned with brand campaign, key cultural moments & NPD. • Own the customer lifecycle strategy to drive retention, repeat purchase, and LTV. • Optimise the onsite customer journey, from landing page to checkout, with a relentless focus on conversion, average order value, and customer experience. • Manage email/SMS programs, loyalty initiatives, and subscription performance. • Develop segmentation strategies to ensure personalised, value-driven communication. • Analyse trading performance, customer behaviour, and commercial KPIs — turning insight into rapid, decisive action. • Own growth dashboards and reporting frameworks. • Identify new growth opportunities, including product category expansions, partnerships, and third-party marketplaces. • Support the scaling of our Ecommerce operations, processes, and tech stack to meet the demands of a fast-growing, customer-centric business. • Keep ahead of Ecommerce, wellness, and consumer trends, bringing fresh ideas to the table to keep us competitive and relevant. About You • 7+ years experience in a growth, performance marketing, or commercial role—ideally within a high-growth DTC health, beauty, or wellness brand. • Strong grasp of growth marketing tools, platforms, and strategies. • Experience with subscription businesses is beneficial. • Strong commercial instincts with a passion for trading and delivering measurable growth • Highly analytical, with a data-led approach to decision making. • A hands-on operator, just as comfortable running reports and managing product uploads as shaping trading strategy. • Natural collaborator, able to work cross-functionally and with external partners to drive projects forward. • Experience with Ecommerce platforms (e.g. Shopify Plus), Google Analytics / GA4, and key Ecommerce tools. • Passionate about wellness, consumer products, and digital innovation. Why Join Us? • A chance to play a key role in the growth story of a purpose-led, fast-growing wellness brand. • An open, entrepreneurial team culture where ideas are encouraged and initiative is rewarded. • Flexible working options (remote/hybrid). • Product perks. • Ongoing development opportunities as we scale.