Location: Ajman HQ Job Type: Full-time About Us We are a premium UAE homegrown luxury chocolate brand committed to offering exceptional B2C and B2B experiences across our retail footprint in the UAE. Key Responsibilities Growth Strategy & Execution • Own and execute VOCCA’s omni-channel growth roadmap (Retail, DTC, B2B, Marketplace, Export) • Lead marketing budgets and performance targets—CAC, ROAS, LTV, conversion, footfall, etc. • Develop, test, and scale paid and organic acquisition channels (Meta, Google, SEO, influencer, affiliate) • Optimize the full customer journey—from first click to repeat purchase Brand & Creative Leadership • Lead brand positioning, messaging, and storytelling across all platforms • Oversee all creative output—packaging, campaigns, store visuals, social, email • Work hand-in-hand with founders to align content with the brand voice and vision Digital & CRM • Build CRM systems (Klaviyo or equivalent) for customer retention, loyalty, and segmentation • Drive email marketing, SMS, and WhatsApp commerce with high-converting flows • Own website performance (Shopify), UX, CRO, and landing pages Retail & Café Marketing • Drive footfall and revenue for VOCCA cafés and retail outlets across regions • Plan local area marketing campaigns, in-store activations, events, and launches • Work with store managers and operations to align marketing with store KPIs Team Leadership & Performance • Hire, manage, and mentor a performance-driven marketing team • Set KPIs, review performance, and course-correct ruthlessly • Work with cross-functional teams: Product, Sales, Finance, Ops ⸻ Requirements Must-Have: • 6+ years of marketing/growth experience in DTC, FMCG, F&B, or luxury retail • Proven track record of scaling brands and smashing revenue targets • Obsessed with performance metrics and creative excellence • Built and led high-output marketing teams • Hands-on with paid media, CRM, content, digital tools, analytics • Sharp thinker, fast executor, zero ego Bonus Points: • Experience in the UAE or GCC market • Background in premium/luxury/F&B/startups • Design or copywriting instincts • Previous brand-building from Series A to scale