Head of Growth / Performance Marketing - Direct Response E-Commerce - USA - Fully Remote Morgan Mace is delighted to be on the market on behalf of our client, a high-growth e-commerce company operating multiple successful skincare and health & wellness brands. They consistently drive 7-figure monthly revenues and are scaling rapidly toward 9-figure annual revenue. With a strong foundation in direct response marketing, creative testing, and funnel optimization, this is a unique opportunity for a proven growth leader to take ownership and drive the next phase of expansion. About the Company Our client operates multiple high-performing e-commerce brands in skincare and health & wellness, consistently achieving 7-figure monthly revenues and scaling rapidly toward 9-figure annual revenue. Their growth engine is powered by direct response marketing, relentless creative testing, and funnel optimization. Why Join Them • Lead at the highest level: Own growth strategy in one of the most competitive industries. • End-to-end ownership: Media buying, creative, funnels, CRO—your impact has no ceiling. • High-growth environment: Join a world-class team with the ambition and resources to scale aggressively. • Path to CMO: For the right leader, this role can evolve into a C-level position. • 200 - 300K Base + Bonus The Role As Head of Growth, you will drive the next stage of scale by leading strategy and execution across paid media, creative production, funnel optimization, and customer acquisition. You’ll manage multi-million-dollar ad budgets, build converting funnels from scratch, and launch new products to market. You’ll also lead and develop the Media Buying, Creative, CRO, and Email Marketing teams, ensuring they deliver measurable and repeatable results. Key Responsibilities • Own paid acquisition strategy across Meta and other channels. • Lead creative production & testing, overseeing 50+ variations per week. • Build and optimize funnels (Checkout Champ or Funnelish preferred). • Launch new products from concept to scale. • Manage and grow high-performing teams across growth functions. • Apply DR principles to maximize ROAS & LTV across physical and digital products. • Monitor KPIs, analyze performance, and make fast, data-driven adjustments. Requirements (Must-Haves) • Strong direct response marketing background. • Proven funnel building & CRO expertise. • Hands-on experience managing $1M+/month in Meta ad spend (ideally $2M+). • Track record of systematic creative testing at scale. • Success in launching & scaling product funnels from zero. • Experience leading cross-functional growth teams. • Background in DTC e-commerce or info/digital products. Nice to Have • Built and trained teams from scratch. • Scaled brands significantly under your leadership. • Experience with additional paid channels (TikTok, YouTube, Native). Ideal Candidate Profile • You’ve led growth for 8- or 9-figure brands. • You’re equally comfortable strategizing and executing. • You thrive in health, beauty, or wellness, especially with 40+ U.S. audiences. • You can step into any role on your team when needed—media buying, funnel building, or creative testing. • You move fast, take full ownership, and align with a high-performance culture. Work Structure • Full-time (150+ hours/month) • Fully remote, flexible schedule • Fast-paced, results-driven environment Note: This is not a traditional marketing role. Our client is looking for a true Head of Growth—a leader who thrives in direct response e-commerce, owns outcomes across multiple teams, and is ready to make a massive impact. Diversity & Inclusion Our client is an equal opportunity employer committed to building a diverse and inclusive team. They welcome applicants of all backgrounds, experiences, and perspectives, and do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, disability, veteran status, or any other legally protected characteristic.