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Zazu Digital Talent

Head of Growth

This role is for a Head of Growth in a remote-first CPG brand, offering $150K–$175K OTE. Responsibilities include leading performance marketing, customer acquisition, and lifecycle activities. Requires 5–10 years of experience in consumer products and managing $10M+ media budgets.
🌎 Country
United States
🏝️ Location
Remote
📄 Contract
Full-time
🪜 Seniority
Director
💰 Range
100K+
💱 Currency
$ USD
💸 Pay
$130K - $175K (Yr.)
🗓️ Discovered
August 15, 2025
📍 Location detailed
United States
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🧠 Skills
#Performance Marketing
Role description
Head of Growth Consumer Brand | Remote-first | $150K–$175K OTE We’re supporting a high-growth CPG brand on a mission to build the cleanest, most effective personal care products in the US. The business is profitable, scaling fast, and has a fiercely loyal customer base across DTC, Amazon, and emerging retail partnerships. They’re now looking for a Head of Growth to own all customer acquisition and lifecycle activity. This role is central to the next phase of growth and offers a rare chance to take full P&L ownership for performance marketing, retention, influencer, and affiliate programmes. What You’ll Be Doing • Lead all growth marketing efforts across paid social, search, programmatic, retention, and affiliate • Work cross-functionally with brand, creative, operations, and founder/CEO to drive strategy and execution • Own growth reporting and forecasting, including CAC, LTV, and contribution margin • Build scalable media and creative testing systems to accelerate growth efficiently • Bring structure and accountability to a fast-paced, high-autonomy environment • Lead and develop a lean in-house team, while managing external agencies and freelancers You Might Be a Fit If You • Have 5–10 years of experience in performance and growth marketing, ideally in consumer products • Have successfully led DTC customer acquisition at scale ($10M+ media budgets) • Know how to blend brand and performance to tell a compelling story and drive ROAS • Have deep channel knowledge across Meta, Google, TikTok, influencer, and affiliate • Are data-obsessed, fluent in attribution, and comfortable owning a growth P&L • Thrive in lean, fast-moving environments where you have room to operate Why Join • Profitable, fast-growing CPG brand with a loyal customer base and real product-market fit • Lean, non-corporate, and mission-driven team • Remote-first culture with a focus on output, not hours • Founder-led business with high bar for performance and plenty of runway • Clear remit and autonomy to build a best-in-class growth engine