TL;DR - We'll know you're the one if... You’re a growth marketing expert with the strategic instincts of a CMO and the hands-on hustle of a media buyer. You thrive on driving revenue through paid media and are obsessed with finding (and scaling) what works. You speak fluent Meta, coach creative teams like a champ, and know how to turn data into real growth. About the Job We’re looking for a Head of Growth to lead paid acquisition for our performance alpaca sock brand, Hollow. You’ll be the brain and the hands behind our Meta and Google Ads performance—making strategic decisions, testing creative hypotheses, optimizing landers, and driving profitable scale. You’ll work closely with our Creative and Partnerships teams to source high-performing creators and content, and will be the key link between what we make and how it sells. You’ll also experiment with emerging channels and revenue opportunities to expand our customer acquisition flywheel. This role is perfect for someone who still loves getting inside the ad account and making things happen, while also owning growth strategy at a high level. What You'll Do • Own paid growth strategy and execution across Meta, Google, and other key channels • Manage and optimize ad accounts daily—constantly testing, scaling, and iterating • Collaborate with our Creative team to guide production and ad content development • Partner with Creator/UGC teams to identify top-performing talent and formats • Lead lander strategy and CRO experiments (headlines, page structure, A/B tests, etc.) • Analyze performance data to surface insights and drive strategy shifts • Explore and test new paid channels and growth levers outside of Meta/Google • Report weekly on CAC, LTV, ROAS, and cohort trends—always with an eye toward profitable scale • Work cross-functionally to ensure growth efforts are aligned with brand, ops, and finance • Build repeatable systems for testing, reporting, and scaling performance You'll Love This Role If... • You’re both strategic and tactical—you like high-level planning and being in the weeds • You love creative testing and spotting winning content before it’s obvious • You get excited by performance data, landing page tests, and ad account cleanup • You thrive in growth-stage DTC environments where things move fast • You’re a strong communicator who loves collaborating across teams You'll Hate This Role If... • You want to manage a team but don’t want to get hands-on in ad accounts • You prefer long planning cycles over fast iteration and decision-making • You’re not comfortable making creative or conversion rate suggestions • You don’t like juggling multiple channels, tests, and priorities at once • You need very clear, consistent processes already in place to succeed Must Have Requirements • 5+ years of experience in performance marketing for DTC e-commerce brands • Hands-on Meta Ads experience (daily in-account campaign management and scaling) • Deep understanding of creative testing and ad strategy • Proven ability to coach creative strategists and collaborate with content teams • Experience with CRO and landing page optimization (CRO tools, A/B testing, etc.) • Highly analytical with a strong grasp of key metrics like CAC, LTV, ROAS, MER, etc. • Self-starter mindset with the ability to operate independently and drive results • Comfortable in fast-moving, remote/hybrid startup environments Life at Easy Street Brands • Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent • Hybrid Work Environment – Our team is based near Greenville, WI, with flexibility to work from home or in-office • Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact • Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off • Parental Leave – Generous maternity and paternity leave policies for growing families • Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents • 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation) • Growth & Development – We invest in your professional development with ongoing learning opportunities Why Join Us? Easy Street Brands is a fast-growing DTC holding company with a small, nimble team and big goals. We’re building brands that customers genuinely love, and we move quickly to turn ideas into action. As part of our team, you’ll have direct impact on the growth and scale of the brands —working closely with cross-functional teams to help keep the business running smoothly. If you’re someone who enjoys problem-solving, learning new skills, and growing alongside a fast-paced business, you’ll thrive in this position.