We’re looking for a Head of Marketing to own and scale PCA’s growth engine. This role is about two things: 1. Run core levers now — launch and scale paid acquisition, optimize funnels, enforce CAC reporting, and own one specialty channel (partnerships, affiliates, or PR/podcasts). 1. Build the team next — integrate current people into a single marketing org, then hire additional specialists (media buyers, SEO, etc.). Compensation: $100K–$150K per year (base + bonuses tied to performance, CAC/volume). Reporting to: Alex Rechevskiy (Founder & CEO). Marketing budget: $30K/mo (scaling to $100K/mo effective spend by Jan 2026). Marketing team: Creative Director + video team, copy/email marketer, graphic designer, web developer, fractional ad buyer, strong sales org (manager, sellers, support, admin). What you'll do: • Own demand generation: launch, manage, and scale paid campaigns (YouTube, LinkedIn, Google, IG, FB). • Integrate existing team members (video, short/long form writing, emails, graphic designer) into new Marketing org. • Build and optimize funnels (website copy, VSLs, webinars, evergreen nurture). • Track and improve CAC, application approval and show rates. • Drive one additional growth channel (partnerships, podcast guesting or affiliates). • Over time, hire and manage additional specialists (ad buyers, SEO, M&A, support/ops). What skills are we looking for: • Performance marketing expertise: running and scaling paid ads (YouTube, LinkedIn, Google, IG, FB). • Funnel optimization: experience with landing pages, VSLs, webinars, nurture sequences, Strong at performance marketing and funnel optimization. • Analytical: CAC dashboards, UTMs, Airtable/Looker/Amplitude. • Scrappy: gets campaigns live fast. • Builder: integrates people, systems, and processes into one team and one goal. • Leadership: Breadth across channels, able to manage specialists and hire for gaps. What are the minimum requirements: • 3–5+ years in growth or performance marketing with direct budget accountability. • Proven record of generating leads for coaching, SaaS, edtech, VSL-driven programs. • Hands-on operator — personally managed paid campaigns and optimized funnels (not just managed agencies). • Experience scaling ad spend to at least $30K/month while maintaining CAC targets. • Ability to manage or lead a small marketing team or cross-functional specialists. This might be for you if you: • You want to own the marketing engine at a $5M company looking to grow very quickly • You thrive in fast-moving, high-accountability environments • You enjoy both operating (hands-on campaigns) and building (team + systems). • You care about measurable impact: every campaign = more PMs landing top paid jobs. • Are excited about the prospect of growing to CMO — organically, through action. • Are energized by partnering with a high-output creative team Think you're the right fit? → Join us and help shape the future of product management in tech!