Job Title: Head of Marketing (Maternity Cover) Duration: 10 month FTC contract, commencing beginning of November 2025 Location: Hybrid - with travel into Bristol 1 day per week. About Grace & Green Grace & Green is a world-leading B Corp, that creates ethical, sustainable period care. From using organic materials in our products to being the highest scoring B Corp in our sector, we are committed to minimising our impact on planet Earth. We boldly advocate for a world where access to safe, sustainable period products is not a privilege but a fundamental right. Our mission is to dismantle the barriers that prevent individuals from managing their periods with dignity and ease. We're seeking a dynamic and experienced Head of Marketing (FTC Maternity Cover) to lead our marketing function and help steward the brand during an exciting period of growth, including key product and category launches. Key Responsibilities Brand Ownership & Stewardship • Act as a brand guardian, ensuring all marketing and communications adhere to Grace & Green’s tone, values, and visual identity. Campaigns, NPD & Launches • Oversee the planning, execution, and analysis of brand campaigns, new product development (NPD), and major category launches. • Collaborate cross-functionally to ensure timely, impactful go-to-market strategies. Performance & ROI Tracking • KPIs across brand, digital, and B2B activities. • Track, analyse, and report on marketing performance, ensuring initiatives deliver measurable ROI. • Present regular insights and recommendations to leadership to inform strategy and budget allocation and report into the Board reports. Project Management & Cross-functional Leadership • Lead and manage multiple concurrent marketing and brand projects, ensuring timely delivery, budget accountability , and stakeholder coordination across senior leadership, operations, and commercial teams. Creative & Design Oversight • Manage creative output across all touchpoints including packaging, social content, and brand collateral. • Lead and support the graphic design function, both internally and through external partners. Digital & eCommerce • Own the performance and evolution of all digital channels including website (Shopify), paid media, email, SEO, social media, and Amazon. • Lead on attribution modelling and customer journey analysis to optimise spend across channels. • Ensure robust reporting on CAC, LTV and retention metrics for B2C and B2B online orders. • Manage digital agencies and freelance specialists, ensuring best-in-class execution and ROI-driven strategies. B2B Marketing & Representation • Lead B2B marketing initiatives across channels such as LinkedIn, industry events, and trade communications. • Represent the brand in relevant forums and support commercial teams with tailored marketing strategies that resonate with B2B customers. Communications • Oversee the brand’s voice across all consumer and corporate communications. • Support PR, media relations, thought leadership, and partnership messaging as needed. What We’re Looking For • Proven ability to track, analyse, and communicate marketing ROI, with strong commercial acumen and experience using data to drive decision-making • Strong project management skills with a track record of delivering complex, multi-channel marketing campaigns on time and within budget. • Strong understanding of eCommerce ecosystems (Shopify experience is desirable). • Experience managing external partners including digital agencies, creatives, and freelancers. • A strategic thinker with excellent executional skills. • Excellent commercial awareness and ability to report on effectiveness of initiatives undertaken. • Experience with B2B marketing and a strong grasp of customer segmentation and channel-specific strategies. • Excellent communicator, comfortable presenting to audiences, with a passion for sustainability and menstrual health What We Offer • A chance to lead marketing at a high-growth, values-led brand with impact • Opportunity to work on high-profile launches and brand-defining moments • Salary £41,000-£45,000 based on experience • Company Pension scheme • Flexible working environment • 25 days holiday, plus public holidays, your birthday, and the Christmas period off • A volunteering day per quarter • And of course, free period care! Inclusive Hiring: At Grace & Green, we are dedicated to creating a workplace where all employees feel valued and respected. We encourage individuals from marginalised communities, including but not limited to; people of colour, LGBTQ+ individuals, and individuals with disabilities, to apply. We are an equal opportunity employer and do not discriminate on the basis of, race, colour, religion, gender, sexual orientation, gender identity, national origin, age, disability, or any other protected status. To apply, please send your CV and a short cover note to careers@graceandgreen.co with the subject line: Head of Marketing Role – Your Name CLOSING DEADLINE: Friday 12th September