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Kenvue

Head of Media US

This role is for Head of Media US, focusing on e-commerce media strategy and execution with 12+ years of experience required. The position is hybrid, permanent, with a pay range of $214,200 - $302,400, emphasizing performance marketing and retail media expertise.
🌎 Country
United States
🏝️ Location
Hybrid
📄 Contract
Full-time
🪜 Seniority
Director
💰 Range
100K+
💱 Currency
$ USD
💸 Pay
$214K - $302K (Yr.)
🗓️ Discovered
September 9, 2025
📍 Location detailed
Summit, NJ
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🧠 Skills
#Marketing Mix Modeling #Performance Marketing
Role description
Kenvue Is Currently Recruiting For a Head of Media US What We Do At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Who We Are Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here. Role Reports To Head of Commercial Operations Location: North America, United States, New Jersey, Summit Work Location: Hybrid What You Will Do Kenvue is seeking a visionary and results-driven Head of Media US to spearhead the strategic planning, execution, and optimization of our paid media investments across national, retail, and shopper marketing channels. This role will be instrumental in driving brand awareness, demand generation, and conversion through a comprehensive media strategy. The ideal candidate will possess extensive expertise in omni-channel media, performance marketing, and retail media networks (RMNs), alongside strong leadership skills to elevate our media impact nationally. Key Responsibilities Media Strategy & Leadership • Develop and lead the end-to-end paid media strategy across national, local, and retail channels, ensuring alignment with Kenvue's brand, commercial, and retailer objectives. • Serve as the enterprise-wide subject matter expert on national and retail media trends, technology, and innovation. • Create integrated media plans that effectively blend brand equity building with performance-driven retail and shopper activations. Retail Media & Customer Collaboration • Collaborate closely with key retailers (e.g., Amazon, Walmart, Target, Kroger, CVS) and internal sales teams to devise joint media strategies that enhance brand visibility and drive conversion. • Optimize investments across retailer media networks (RMNs), ensuring measurable ROI and data-driven decision-making. • Develop long-term retail media roadmaps and test-and-learn agendas to continually improve media effectiveness. Cross-functional Collaboration • Partner with brand marketing, eCommerce, shopper marketing, analytics, and creative teams to deliver full-funnel campaigns that drive brand and business impact. • Work alongside finance and commercial leads to manage budgets, forecast performance, and achieve ROI targets. Agency & Vendor Management • Lead relationships with media agencies and technology partners, ensuring excellence in media planning, execution, measurement, and innovation. • Oversee agency performance and continuously assess new partners, tools, and platforms to enhance media outcomes. Analytics & Measurement • Establish KPIs and performance benchmarks across all media programs to ensure accountability and drive performance improvements. • Drive continuous optimization through A/B testing, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA) insights, and retailer-provided data. Qualifications • 12+ years of experience in media strategy and execution, with significant experience in retail media, shopper marketing, or eCommerce. • Proven track record of leading large-scale media campaigns that deliver strong business results. • Deep knowledge of national and retail media platforms, including programmatic, paid social, search, connected TV (CTV), and in-store media. • Demonstrated experience managing agency relationships and large media budgets effectively. • Strong leadership and influencing skills, with the ability to align cross-functional teams and drive change. • Data-driven mindset with robust analytical and problem-solving capabilities. • Excellent communication and presentation skills, with the ability to convey complex ideas clearly and persuasively. Preferred Qualifications • Experience in Consumer Packaged Goods (CPG), retail, or related industries. • Familiarity with clean rooms, first-party/third-party data strategies, and RMN measurement frameworks. • MBA or advanced degree in marketing, communications, or a related field. What’s In It For You Annual base salary for new hires in this position ranges: $214,200.00 - $302,400.00 This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors. • Competitive Benefit Package • • Paid Company Holidays, Paid Vacation, Volunteer Time & More! • Learning & Development Opportunities • Kenvuer Impact Networks • This list could vary based on location/region • Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process. Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.