Build the Future of Wellbeing Do Your Life’s Best Work If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best. That’s what we’re building at Healf—an ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT MOVE MIND and SLEEP, and we’re just getting started. We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work. Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast—and redefining how the world shops and lives well. The Role The Head of Trading & Performance is one of the most critical and high-leverage roles at Healf — designed for someone who thrives at the intersection of growth, strategy, and commercial decision-making. The role has two distinct but deeply connected pillars: • Performance Marketing Leadership You will lead all customer acquisition efforts across paid media, including: • Managing an in-house team for paid social and external agency for paid search • Owning all other acquisition channels including affiliates, influencers, and new experiments • Driving channel strategy, CAC efficiency, and scalable POAS • Designing and executing creative testing plans, spend allocation models, and attribution frameworks • Trading & Commercial Growth Ownership At Healf, trading means owning the strategic and analytical layer that connects all growth activity to the P&L: • Building a deep understanding of where revenue and profit come from — by channel, brand, SKU, or campaign • Defining pricing, discounting, and product push strategies that align with margin targets • Making data-led decisions on whether to invest in CVR uplift, AOV expansion, or LTV improvements • Influencing the direction of product, marketing, and ops by tying their work to clear commercial impact Qualifications • 6+ years in high-performance ecom or DTC environments • Experience managing 7-figure performance budgets across Meta/Google • Commercial and analytical mindset — ideally with pricing/trading experience • Comfortable owning performance and pricing strategy • Obsessed with revenue efficiency, profit optimisation, and customer value Why Join Healf? • Do your life’s best work – Build something that matters, with a team that moves fast and aims high • Surround yourself with A+ talent – You’ll work with high-performers who care deeply and raise the standard every day • Be a builder – This isn’t a cog-in-the-machine role. You’ll help shape our voice, culture, and growth • Wellbeing is the lifestyle – From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP Benefits (UK) • 50% staff discount on all products • Premium Wellhub membership – access 1000s of gyms, yoga & fitness studios • Weekly in-office yoga • Hybrid working: 3 days/week in our London office (or open to exceptional remote candidates or candidates relocating to London)