The Role As our Lead Analyst, you will step into a pivotal role, leading Insights and Analytics across our commercial, marketing, and product teams. This position offers a unique opportunity to lead and inspire a talented group of analysts, transforming complex data into a powerful story for strategic growth and driving significant business impact. You will be instrumental in shaping our data-driven future. This is a fantastic opportunity to join a dynamic environment where your expertise will directly influence key business decisions. You will drive profitable growth throughout the organisation, with a particular focus on optimising marketing and commercial initiatives. Your passion for unlocking actionable insights and delivering tangible results will be key to success in this exciting leadership role. Accountabilities • Lead and develop a high-performing analytics team, setting the strategic direction for data across commercial, marketing, and product, while fostering a culture of experimentation and impact • Develop and execute strategic analytical roadmaps while actively participating in hands-on data analysis and model building to ensure robust solutions. • Translate high-level business objectives into actionable analytical projects, taking ownership from conception through to practical implementation and insight delivery • Provide clear, actionable insight into trading performance, highlighting key drivers of sales, conversion, and margin to inform weekly and monthly decision-making • Own the evolution and application of marketing attribution models, evaluating channel performance across paid and CRM to improve ROI and support smarter budget allocation • Assess the effectiveness of promotional campaigns, providing recommendations on timing and mechanics based on impact on sales, AOV, margin, and customer response • Translate demand signals from on-site and behavioural data to inform stock and supply decisions, ensuring trading and merchandising plans reflect customer interest • Lead analysis of partner behaviour and performance, including lifecycle stages, key characteristics, and cohort trends, to inform strategic decisions and improve partner engagement and retention • Build and maintain reporting tools and dashboards, delivering insights that are clear, commercially relevant, and tailored to influence stakeholders and drive action • Foster a culture of self-serve analytics by enabling teams with the tools, training, and frameworks needed to independently access and interpret data. Some key skills and experience you’ll need... Technical skills: • Strong experience in both commercial and marketing analytics, ideally in a high-growth e-commerce or marketplace environment • Advanced SQL skills, with experience working in cloud-based data warehouses like Snowflake • Strong knowledge of Looker (or similar BI tools) for dashboard creation and data exploration • Proficient in marketing analytics platforms including GA4, Google Ads, Meta Ads, and CRM platforms • Experience in statistical analysis and modelling using Python or R • Skilled in test design and evaluation (A/B, multivariate, holdout methodologies) • Deep understanding of marketing attribution and MMM approaches, including interpreting and improving in-house models • Solid grasp of ecommerce metrics including conversion rate, margin, AOV, LTV, CAC, and ROI Human skills: • Natural leader and mentor with a track record of developing analytics talent • Commercially minded, always linking analysis to revenue, profit, and strategic growth opportunities • Excellent communicator, confident presenting to senior stakeholders and cross-functional teams • Collaborative and influential across marketing, commercial, product, and finance functions • Curious, proactive, and able to operate in ambiguity—comfortable prioritising and delivering in a fast-paced, evolving environment • High attention to detail paired with the ability to zoom out and identify broader trends and commercial implications • Outcome-focused and pragmatic—driven to turn insight into action • Balance between strategic leadership and hands-on execution and insight Don’t meet every single requirement? No problem. Your strengths, passion & fresh perspective could be just what we’re looking for - so we encourage you to apply! What we offer Our perks It's super important to us to make sure everyone feels safe and looked-after, which is why we've got a wide range of benefits in place. From supporting you and your loved ones with healthcare to cheeky 'just because' gifts, we're here for you. We've got a ton of good stuff for everyone - like private medical insurance, a health cash plan, an electric vehicle scheme, mental health platform access, cycle to work scheme, and a 20% discount on our website. To find out more about what we offer, have a look here. We've also worked very hard to come up with a set of policies to support our people in any situation- like medicalised leave, menstrual leave, and primary carer leave. Full-time NOTHS-ers get 25 days of holidays each year (plus bank hols!), as well as having the opportunity to work from anywhere for two calendar months a year. Did someone say beach holiday? How we work Here at NOTHS, we embrace a remote-first approach to work, recognising the value of flexibility and the diverse talents that remote teams bring to the table. Our remote work culture is designed to empower our employees, foster collaboration, and create a community that transcends physical boundaries. Under this framework, all of us operate remotely, convening as teams at regular intervals that suit each team best. These gatherings serve various purposes, including ideation sessions, hackathons, or simply fostering valuable face-to-face interactions. Every quarter, we hold a Get Together and the whole company meets for a fun-filled day (with no shortage of food!) with some special guests... our small brand Partners! Want to find out more? Take a look here. Diversity, Equity, & Inclusion DEI is really important to us and that’s why everyone’s welcome at Not On The High Street – whoever they are, whatever their background. We are committed to embracing and encouraging our employees’ uniquenesses- whether this is in age, people with disabilities, ethnicity, family structures, gender, LGBTQ+ identity, lower income backgrounds, race, religion, the intersectionality or all/any of these and other aspects making us who we are. We take pride in treating all of our employees fairly and we want our people to feel respected, valued and recognised within the workplace. As part of your application, you’ll be asked to complete an optional demographic survey to help us learn more about who wants to work with us. Responses will only be used to help us figure out how to make our team even more inclusive and attract more brilliant people to join us! We'll also ask whether you need us to make any reasonable adjustments to the interview process should you need them and you can answer this question should you choose to in the application phase.