Department: Marketing Reports to: CMO Collaborates closely with: Creative Director, Performance Marketing Manager, SEO Lead, Product Development, DTC Web Team, AMZ The Senior Copywriter, Performance & Brand is responsible for crafting high-converting, on-brand copy across the Clean Skin Club ecosystem—spanning DTC, Amazon, retail, product packaging, and brand marketing. This role balances creativity with strategic intent, delivering messaging that resonates with target audiences while driving measurable results. This role owns product messaging from concept to execution—including packaging copy, PDPs, and Shopify updates—ensuring brand clarity, clinical accuracy, and high-performing language across all touchpoints. Key Responsibilities ✧ Product Messaging & Copy Development • Write product briefs, naming conventions, and benefit-forward messaging aligned with brand voice and product positioning. • Translate clinical data and R&D insights into consumer-facing claims and storytelling frameworks. • Develop clear, compelling product narratives for new and existing SKUs both online and in real life packaging. ✧ Packaging & Claims Copy • Write packaging copy including ingredient callouts, usage instructions, and compliance-backed claims. • Collaborate with product development, legal, and design teams to ensure accuracy, consistency, and aesthetic alignment. • Review and refine all customer-facing copy that appears on packaging, cartons, sleeves, and inserts. ✧ Shopify & Web Ownership • Write and implement updates directly in Shopify for product pages, homepage banners, collections, and metadata. • Ensure copy formatting, hierarchy, and tone are clean, clear, and optimized across devices. • Work closely with design and DTC to maintain a seamless user experience through strategic copy placement. • Be the source of copy assets requested from Amazon team and liaison execution with design team. ✧ Landing Pages, PDPs & On-Site Copy • Develop full-funnel landing page messaging in collaboration with the performance and creative teams. • Own all PDP copy, including headline, description, key benefit sections, disclaimers, and FAQ support. • Tailor messaging by SKU/category (e.g., blemish-prone vs. sensitive skin) while preserving brand cohesion. ✧ Retail & Trade Marketing Support • Write copy for in-store displays (endcaps, table tents, shelf strips, signage) across key retail partners. • Adapt digital messaging for physical environments, balancing visual flow and conversion-driving headlines. • Partner with the creative team to ensure campaign copy aligns across DTC and retail simultaneously. ✧ SEO & Organic Web Content • Write SEO-optimized copy for PDPs, collection pages, and core evergreen landing pages. • Partner with the SEO agenecy to integrate keyword strategy without compromising tone or clarity. • Support occasional longform copy projects (e.g., brand story pages, FAQ expansions) as needed. Ideal Candidate • A senior-level copywriter with a sharp eye for detail, strong instincts for what converts, and deep respect for brand voice. • Comfortable writing clinical copy, SEO content, and short-form packaging blurbs with equal precision. • Has direct experience updating Shopify pages and working cross-functionally with creative, performance, and product development teams. • Obsessed with clarity, consistency, and bringing personality into every line. If you're passionate about skincare and hygiene, eager to bring your A-game and contribute positively to a collaborative team, we encourage you to submit an application! Note: Candidates must be able to work in office in Weston, Florida three days a week.