Job Description: This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered Work Locations: Dallas, TX or Bothell, WA Role Overview: The Digital Strategy Lead will be responsible for delivering a meticulously curated 5-year digital roadmap for digital products. The ideal candidate will have a background in customer satisfaction, digital implementation and be an expert in delivering data driven recommendations. This role will analyze current product performance, analyze complex datasets to identify optimization areas that will provide incremental growth that track against 5-year goals. Key Responsibilities: • Identify and meticulously curate the 5-year digital roadmap. • Champion initiatives that keep cross functional teams aligned to the digital roadmap • Analyze complex datasets to identify areas to reduce a digital footprint, while streamlining the customer experience, increasing conversion and reducing friction. • Benchmark AT&T’s digital performance against industry standards and internal goals Qualifications: Preferred • Bachelor’s degree in Business, Marketing, Analytics or related field • 5+ years of experience in digital marketing or go-to-market (GTM) execution • Strong ability to synthesize data and deliver actionable recommendations • Skilled in tailoring communications for diverse, cross-functional audiences • Experience collaborating with cross-functional teams • Strong understanding of the digital experience, including design and customer satisfaction. • Familiarity with content and campaign performance tools • Experience in digital technology delivery • Background in telecom, digital media, or subscription-based models • Advanced proficiency in SQL, Snowflake, Python, Power BI, and Tableau Desired: • Strong understanding of digital tools, including development, marketing and execution. • Experience presenting executive-level reports • Skilled in aligning operations across multiple execution channels Key Traits: • Strategic, data-driven decision-maker with advanced business acumen • Results-oriented professional with strong attention to detail • Collaborative and reliable team contributor • Clear and effective communicator with a focus on execution Our Digital Strategy Lead earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: • Medical/Dental/Vision coverage • 401(k) plan • Tuition reimbursement program • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) • Paid Parental Leave • Paid Caregiver Leave • Additional sick leave beyond what state and local law require may be available but is unprotected • Adoption Reimbursement • Disability Benefits (short term and long term) • Life and Accidental Death Insurance • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal • Employee Assistance Programs (EAP) • Extensive employee wellness programs • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws. Ready to close the deal on a career with AT&T? Apply today. Apply today. Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $143,800.00 - $215,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.