Lead Strategist – TikTok Shop & DTC Growth Fully Remote Application instructions are at the end of this job description. WHY THIS ROLE MATTERS Konsort Social turns TikTok Shop into seven-figure sales channels for brands like Bodywise ($0 → $2M in 150 days) and BoomBoom (largest brand on the platform). As a Lead Strategist, you act as a “mini-CEO” for 6–8 DTC storefronts—owning P&L, building a team, and sharing directly in the upside. WHAT SUCCESS LOOKS LIKE • Hit ≥ $100K monthly TikTok Shop revenue for each assigned brand in your first 6 months • Maintain contribution margin targets while scaling ad & creator budgets 30%+ • Build repeatable operating playbooks adopted by 100% of your squad DAY-TO-DAY RESPONSIBILITIES • Set full-funnel strategy—product slate, promo calendar, creative angles, paid/organic mix • Lead a cross-functional squad (media buyer, analyst, creator manager) to execute your plan • Own creator acquisition, briefing and optimisation; double down on winners, fix under-performers • Review dashboards daily, make fast data-driven pivots, and report concise insights to founders • Hold weekly revenue calls with clients; identify new growth levers and approve reinvestment budgets • Document everything you learn into SOPs for the wider Strategist guild MUST-HAVES • 3+ yrs e-commerce or performance-marketing success with clear revenue impact • Fluent in ROAS, CPA, CVR, LTV, contribution margin—and how to improve them • Proven experience leading people or suppliers toward a common revenue goal • Strong written English; can distil complex ideas into an actionable one-pager • Self-managed remote work style with reliable UK-hour overlap NICE-TO-HAVES • Hands-on TikTok Shop or social-commerce wins • Founder / agency-builder mindset • Background in beauty, fashion or lifestyle DTC COMPENSATION • Base retainer: $750 per client account / month (typical portfolio = 8 brands ⇒ $6,000 per month, $72,000 per year) • Performance bonus: share of client profit margins—typically $20,000 – $50,000 per year • On-target earnings (OTE): $92,000 – $122,000 per year, uncapped (top performers > $150K) • Paid monthly, fully remote contract • Quarterly off-sites, monthly L&D budget, path to Group Strategist / Division Lead LIFE AT KONSORT SOCIAL • Client-obsessed—every action maps to revenue • Radical feedback and high autonomy; no “that’s not my job” • Work anywhere; live Slack, async culture, fast decision cycles HOW TO APPLY • Save your résumé as PDF • Complete the application form: https://airtable.com/appFVzenHE1wCZac1/shrbT8qjPTHVZRaLy • Include the word Apples in the final question so we know you read the brief We review every compliant application—most candidates skip a step. Prove you’re not “most.”