Senior Manager (Director of Lifecycle) Digital Marketing Manager / Lifecycle job opening for a Florida founded, fully remote USA based virtual team who have grown this not long ago start up to over $100MM Revenue over the last few years investing for continued global growth. Your expertise must include Klaviyo, Email, CRM, SMS, Braze, activation, retention, loyalty, churn reduction in a D2C online training courses, digital coaching business with direct response and video sales letter marketing expertise. Depending on experience, base compensation $140K-$170K + bonus + benefits. Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping? Join our fast-growing DTC brand as Senior Lifecycle Marketing Manager and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints. You’ll architect intelligent, behavior-based messaging flows that engage customers at every stage—onboarding, first purchase, repeat, cross-sell, reactivation—maximizing LTV while minimizing fatigue. What You’ll Do • Lead the end-to-end lifecycle strategy and automation roadmap • Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms • Implement real-time data triggers and advanced segmentation • Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels • Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV • Own platform performance reporting, journey audits, and continuous improvement cycles What You Bring • 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments • Proven success scaling personalized multi-channel journeys • Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship • Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic • Comfortable building systems that integrate CRM, CDP, and data warehouse insights • Excellent project management and cross-functional collaboration chops • You’ve worked with subscription, mobile-first, or physical/digital hybrid products. This is your chance to build the future of lifecycle marketing in a fast-paced, collaborative environment. If you're passionate about creating connected customer experiences that drive real business growth, we want to hear from you.